Sr Analyst, B2B Growth Marketing

American Express•New York, NY

37d•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end global marketing strategy and distribution plan for our prospect & customer segments around the world. The B2B Growth Marketing team supports top clients in the Small and Medium Enterprise segment, partnering with Account Development and Sales teams to drive spend and help Card Members maximize their Membership. The Analyst role will play a key role in supporting critical B2B product strategy (i.e. AP Automation (APA), Business Line of Credit (BLOC), etc.), representing a major opportunity for GCS.

Requirements

Bachelor's degree with minimum 1-3 years of work experience in digital/email marketing
Strong project management skills with attention to detail and the ability to prioritize effectively
Collaborative approach, and the ability to partner and influence effectively across band levels
Excellent analytical skills with the ability to make informed decisions and translate insights into winning strategies
Problem solver who can persevere through operational challenges and navigate a matrixed organization

Nice To Haves

Exceptional verbal and written communication skills
Passion for thinking outside the box and looking externally to find inspiration
A can-do mindset, willingness to learn, and desire to have fun & create a strong team culture

Responsibilities

Own end-to-end project execution for campaigns related to B2B acquisition and growth strategy and customer loyalty with American Express
Advance B2B engagement strategy through product education, targeted marketing campaigns, and sales enablement initiatives that accelerate adoption and growth
Collaborate with Partner teams (i.e. Analytics, Sales, Product, etc.) on campaign targeting and strategy
Own development and execution of marketing content
Maintain and analyze campaign performance to inform enhancements and optimization of future campaign strategies
Improve sales effectiveness by enhancing collateral, streamlining marketing processes, and strengthening customer-facing resources
Identify new opportunities, test and learn, and implement innovative tactics to enhance marketing performance and customer experiences

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities