Sr. Activation Manager, Global Campaigns

Amazon • Chicago, IL

403d • $106,400 - $185,000

About The Position

The Senior Activation Manager for Global Campaigns at AWS will lead the activation and deployment of high-performance global marketing campaigns aimed at generating leads for the sales team. This role involves collaborating with cross-functional teams to adapt and launch campaigns across North America and Latin America, ensuring alignment with business objectives and implementing best practices for campaign management.

Requirements

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs.

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.

Responsibilities

• Builds strong relationships across a global cross-functional team to ensure achievement of business objectives.
• Works with Regional Leads to define their local campaign adaptation and execution strategies.
• Project manages the overall build and launch of regional assets in multiple Geos and languages.
• Applies marketing best practices to determine new opportunities that will improve the customer experience.
• Develops test plans to refine messaging and drive engagement lift.
• Oversees day-to-day communication with the Geos.
• Sets-up tracking and reporting according to the global campaign framework.
• Defines and implements recommendations regarding how to most effectively engage customers within channels (e.g. cadence, frequency, etc.).
• Leverages automation to improve processes and productivity, and makes recommendations to support an organization growing at a rapid pace.
• Establishes and continually improves scalable processes that ensure best practices and operational efficiency in campaign and lead management.
• Partners across teams to deliver work on-time and on-budget.
• Has backbone, challenges the status quo, and pushes for the best customer experience.

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diverse and inclusive workplace culture
• Employee-led affinity groups and ongoing learning experiences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: No Education Listed