The position is accountable for the development and execution of a multi-year technical strategy and roadmap focused on the consumption of entitlement and growth of the Citrix technology platform within an assigned named account segment. The role involves developing strategic partnerships and building trusted relationships with customers, technical stakeholders, and decision-makers. The individual will provide technical thought leadership and insights on Citrix products, industry trends, and their relevance to customers, while understanding the assigned accounts' current use cases, challenges, and opportunities. The position also requires contributing to the broader team's technical mindshare and serving as an external spokesperson and evangelist for Citrix vision and associated technologies. Additionally, the role includes assisting with overcoming technical and competitive objections, conducting product demonstrations, and designing complex proof of concept solutions for customer evaluations. The individual will be responsible for driving the adoption and consumption of Citrix products, formalizing and delivering a strategic customer technology roadmap, and maintaining customer cadences such as Discovery Workshops and Technical Strategy Reviews. Collaboration with internal and cross-functional teams is essential, providing regular updates on assigned accounts to sales, product, and leadership teams.