Sr. Account Manager, Paid Search (REMOTE)

Gannett • McLean, VA

393d • $43,000 - $81,000 • Remote

About The Position

The Senior Account Manager, Paid Search, is responsible for managing digital advertising campaigns for a portfolio of strategic key accounts within the SMB space. This role requires a client-centered, data-driven individual with a strong background in digital marketing, particularly in SEM, Display, and Social advertising. The position involves day-to-day management of campaigns, client relationship building, and performance reporting, all while staying informed on industry trends and best practices.

Requirements

• 4+ years of relevant experience working with medium to high spending clients and owning and growing portfolios of 15+ clients.
• Firm understanding of online marketing (search, display, social media, etc.) and its relation to the entire marketing landscape.
• Working knowledge of Google Analytics or a similar attribution tool.
• Excellent communication and organizational skills.
• Experience with phone-based, consultative relationship management, with a regular cadence of communication with clients.
• Strong analytical mindset, comfortable working with data sets within platforms and in Excel.
• Ability to delegate projects across multiple people and meet deadlines with consistent quality of delivery.
• Demonstrated history in client satisfaction.
• Resourceful, dependable, and able to manage multiple projects simultaneously.

Responsibilities

• Manage campaign strategy and execution for paid search and paid social platforms, including Google Ads, Microsoft Ads, and Facebook Ads.
• Perform key day-to-day activities such as keyword research, ad copy development, bid optimization, and competitor analysis.
• Run and build reports on campaign results and deliver findings in a clear and client-facing format.
• Conduct daily and weekly reporting and analysis of trend data from Google Analytics, Google Ads, Bing Ads, and Facebook Ads.
• Balance daily and monthly account budgets.
• Proactively research accounts and provide ongoing opportunities that align with client goals.
• Conduct quarterly business reviews (QBRs) and present on success and value to stakeholders.
• Build and maintain strong relationships with clients and key decision makers.
• Manage client goals and expectations to set realistic targets.
• Hold regularly scheduled meetings with clients, providing performance updates and strategy discussions.
• Maintain up-to-date knowledge on industry trends and best practices in the search and social space.
• Verify and integrate conversion tracking, leveraging the tech implementation team as needed.
• Delegate responsibilities across a team to ensure client deliverables and deadlines are met.
• Support the department's largest customers.
• Balance large budgets across multiple accounts and platforms, ranging from $5,000 to $500,000+ in monthly ad spend.
• Navigate customer churn risk through effective escalation and churn risk mitigation strategies.
• Collaborate with team members to ensure strategy is executed effectively.

Benefits

• Unlimited MTO (Managed Time Off)
• Flexible office schedule
• Quarterly bonuses
• Fun and collaborative work culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: No Education Listed