Established in 2016, Hypebae is a leading female online destination that empowers our next-gen creatives by navigating today’s emerging youth culture with stimulating, organic narratives. Standing at the intersection of fashion and creative dialogue, Hypebae shares its distinctive vision, and provides impactful insights on the dynamic face of emerging youth culture. Sportswear as a category is expected to continue to grow faster than fashion, and brands are increasingly seeking for authentic ways to engage and participate in sports culture. With a newly framed Sports vertical, Hypebae will lead the charge. Looking specifically at the intersection of beauty, athleticism and inclusivity, this role will leverage sports culture more actively and tell the stories that are not being told right now.