Sponsorship Sales Rep

Forrester • Cambridge, MA

246d • $62,000 - $100,000

About The Position

The Sponsorship Sales Representative reports to the global director of events. This person sells and renews sponsorship products to a wide range of technology and service providers in Europe, North America, and Asia Pacific.

Requirements

• A bachelor’s degree or equivalent.
• Experience in selling conference and event sponsorships and exhibit programs, or related experience selling to technology vendors.
• Experience in hunting for new logos as well as managing, renewing, and growing existing accounts.
• Direct experience in meeting sales targets, building a network of contacts, growing and maintaining a healthy pipeline resulting in sales, identifying and closing new accounts, and managing large sponsor accounts.
• History of building senior-level relationships with C-level leaders in $1B-plus enterprise organizations.
• Excellent communication, expectation-setting skills, and organizational skills.
• Curiosity and creative growth mindset are a must.

Responsibilities

• Meet revenue and bookings targets for sponsorship sales.
• Sell and renew event sponsorships ranging from $15,000 to $300,000 for Forrester events to technology and service providers.
• Maintain and build quality relationships to ultimately renew and grow sponsorship business.
• Develop new business opportunities by actively researching and identifying new prospective customers to sell to.
• Create and manage a pipeline of prospects four times the target to grow the sponsorship client base and ensure target attainment.
• Maintain active daily outbound prospecting metrics to develop pipeline and growth with a focus on new business development.
• Align the content and value proposition of the event with the prospective sponsor’s business initiatives and goals.
• Forecast accuracy: understanding deal velocity and stage assignment.
• Build internal relationships and become a trusted partner by working closely with the direct research sales force within Forrester on client accounts and non-client accounts to prospect and close sponsorship sales.
• Collaborate with global event team members on franchise selling across all event regions.
• Maintain successful partnership with event operation coordinators to ensure that sponsors receive the expected deliverables in a timely fashion, and that post sale requests are addressed.
• Manage accounts onsite at Forrester events, including preconference briefings, setup support, account support during the event, and a post-event feedback session.
• Achieve high levels of customer satisfaction among sponsors, which equate to onsite renewals.
• Clearly communicate the established sponsorship programs to renewal and prospective sponsors.

Benefits

• Base salary range: $62,000-100,000
• Tools, support, and runway for career development
• Equal Employment Opportunity Employer
• Encouragement for veterans and individuals with disabilities to apply

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees