Specialist Social Media

Boyd Gaming Corporation-posted 18 days ago
Full-time • Mid Level
Las Vegas, NV
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The Social Media Specialist will be responsible for social media management for a group of Boyd Gaming properties and brands, as well as applicable restaurants, arenas, and events centers. Property assignments are fluid and subject to change, however this usually includes 3-5 properties or brands and their venues. This person will be the liaison between the digital marketing team at shared services and the on-site marketing teams. They will work creatively to plan and create content to improve engagement, increase followers, and create business leads. Boyd Gaming views each of its restaurants, arena and sister properties as guests, so this person must have excellent guest service skills to be a successful liaison for our venues. This is a 24/7 role requiring evening, weekend and some holiday attendance at events and emergency support. Boyd Gaming values creativity, engagement, and excellent guest service. If you are passionate about social media and enjoy a dynamic work environment, we encourage you to apply.

  • Create and curate social media calendars (Facebook, X, LinkedIn, and Instagram) for each property and/or brand that follows social media best practices.
  • Capture photography and video content at each property utilizing provided equipment including a work phone, Mirrorless camera, gimbal, microphones, and lighting kit.
  • Identify social media trends and insights to create strategic recommendations for properties, brands, and venues.
  • Collaborate with the shared services, digital media, and social engagement teams to establish KPIs, best practices, content calendars, and advertising campaigns.
  • Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia.
  • Conduct social reporting to analyze social performance, incorporating actionable insights into future content decisions.
  • Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director.
  • Propose advertising recommendations and campaigns based on performance, providing actionable insights and creative direction.
  • Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives.
  • Attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support.
  • Bachelor's in Business, Marketing, Communications, Public Relations or equivalent work experience.
  • Experience with online marketing, including social media management, reputation management, and online advertising.
  • Must be detail-oriented with excellent communication and writing skills.
  • Ability to work independently and manage multiple priorities.
  • Local travel required between Boyd properties.
  • Access to reliable transportation required to meet schedule and unforeseen business needs.
  • Casino/travel/hospitality industry experience a plus.
  • Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (or similar tools) is preferred.
  • Due to the creative nature of this position, a portfolio of work is highly encouraged to be submitted along with your application, however, not required.
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