Specialist, Product Marketing - OVIK Health

Milliken and Company•Portsmouth, NH

25d

About The Position

We are seeking a Product Marketing Specialist who can translate product capabilities and technical information into clear, effective marketing materials that support product commercialization and sales success. The ideal candidate will collaborate with cross-functional teams including sales, R&D, quality/regulatory, and corporate marketing to ensure product messaging, documentation, and marketing assets accurately communicate product value while aligning with company brand standards. This role focuses on product-focused marketing execution, including product content management, sales enablement materials, and marketing collateral development. The successful candidate will be self-motivated, highly organized, and able to manage multiple projects while ensuring accuracy and compliance in a regulated healthcare environment. You will be challenged daily, supported by a collaborative team, and recognized for helping translate product innovation into market impact.

Requirements

Bachelor’s degree from an accredited college or university in Marketing or a related field.
2–4 years of experience in product marketing, marketing communications, or graphic design. Experience within healthcare, medical device, or a regulated industry preferred
Proficiency with Microsoft Office (PowerPoint, Word, Excel) and familiarity with basic design tools such as Adobe InDesign, Photoshop, or similar software.
Ability to collaborate effectively with cross-functional teams including sales, regulatory, R&D, and corporate marketing.
Project management skills with the ability to manage multiple digital ,print, and experiential projects simultaneously.
Familiarity with medical device quality systems (e.g., Greenlight Guru) or willingness to learn compliance processes in a regulated environment.
Strong organizational skills and attention to detail, particularly when managing regulated product documentation and marketing materials.
Excellent written and verbal communication skills with the ability to translate technical product information into clear messaging.
Self-starter who can manage projects independently while contributing to team success.

Nice To Haves

Experience within healthcare, medical device, or a regulated industry preferred
Familiarity with medical device quality systems (e.g., Greenlight Guru) or willingness to learn compliance processes in a regulated environment.

Responsibilities

Develop product-focused marketing materials including presentations, sales collateral, product summaries, technical bulletins, and other tools that support sales and distributor education.
Translate technical product information into clear, customer-facing messaging that communicates product benefits and differentiators.
Maintain and update product documentation including Instructions for Use (IFUs), manuals, labeling, and related materials in coordination with R&D and Quality/Regulatory teams.
Upload and maintain product documentation within the Quality Management System (QMS) and ensure marketing content reflects approved product information.
Maintain accurate product information across digital platforms including the company website, intranet, and CRM systems.
Develop product packaging concepts and layouts, ensuring alignment with product messaging and corporate brand standards.
Prepare print-ready files and coordinate revisions with vendors and printers as needed.
Coordinate product marketing projects from concept through completion, working with internal teams and external vendors to ensure timely delivery of materials.
Track and organize product marketing collateral and digital assets to ensure availability and consistency across teams.
Collaborate with corporate marketing teams to ensure product marketing materials align with brand standards and communication guidelines.
Support preparation of product-related materials used in tradeshows, sales meetings, training sessions, and marketing initiatives.
Gather feedback from sales teams and distributors regarding product performance, customer needs, and competitive insights to inform product positioning.