Specialist, Platform Strategy

Chobani • New York, NY

63d • $63,000 - $95,000

About The Position

Join Chobani's mission to make good food for all as we continue revolutionizing the food industry. We're seeking a passionate Specialist, Platform Strategy to support growth initiatives across Chobani’s platforms. This role will contribute to strategic projects that strengthen Chobani's position in various categories while expanding our reach to new consumers and occasions.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 1-3 years of marketing experience, preferably in CPG food & beverage categories
• Strong analytical capabilities with experience using Nielsen, IRI, or similar syndicated data
• Proven ability to independently manage workstreams with limited oversight
• Passion for food, health, and wellness
• Strong ability to dig into data to develop a point of view on implications for strategy
• Curiosity about how to creatively express functional attributes in a way that builds a brand
• Collaborative mindset with ability to thrive in a fast-paced, innovative environment
• Consumer empathy with ability to identify unmet needs and market opportunities
• Proficiency in marketing analytics platforms, social media tools, and Microsoft Office suite

Responsibilities

• Contribute to the development of annual platform growth plans focused on driving household penetration and frequency within various categories
• Support the execution of the annual plan, helping to manage coordination with key stakeholders to ensure consistent messaging across touchpoints
• Monitor platform performance and help identify growth opportunities across existing product lines
• Partner with internal teams (Creative, Comms, Shopper) and external agencies to support marketing campaigns that drive to growth outcomes
• Contribute to campaign development across paid shopper media, social, influencer partnerships, and experiential marketing
• Ensure all creative work authentically reflects Chobani's brand values and platform strategy
• Analyze Nielsen and proprietary consumer data to uncover growth opportunities within various categories
• Partner with Consumer Insights on key workstreams to understand consumer drivers and inform growth strategies
• Help translate data findings into clear, actionable insights to build strong departmental perspective and drive alignment across the organization

Benefits

• Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.
• To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay.
• To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment.
• In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information.
• We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees