Specialist, Paid Social (Strategic Planning)
About The Position
About the Digital Planning Team The Digital Planning Team at Versant is a strategic, collaborative group of digital experts representing our premium sports and entertainment portfolio. The team partners closely with Account Directors to develop audience-first, data-driven advertising solutions that align with client business objectives. Serving as a key connector across Sales, Strategy, and Operations, Digital Planning supports the full RFP lifecycle — from pitch development through campaign launch and post-sale stewardship. The team builds compelling proposals, packages innovative cross-platform solutions, develops client-specific materials, and ensures a seamless transition from proposal to activation. As a critical driver of Versant’s digital revenue strategy, the team identifies growth opportunities, leverages audience insights, and delivers best-in-class advertising programs across our digital ecosystem. Job Description The Strategic Account Manager, Social Specialist (Strategic Planning) will support paid social strategy and execution across Versant’s Sports and Entertainment brands. Reporting to the Director of Digital Planning, this role plays a key part in launching, managing, and optimizing co-branded paid advertising campaigns across major social platforms. This individual will leverage expertise in platform algorithms, audience targeting, budget allocation, and performance analytics to deliver measurable results against advertiser KPIs.
Requirements
- Bachelor’s degree in Marketing or related field
- 2+ years of hands-on digital marketing experience with a strong focus on paid social buying, optimization, and reporting
- Strong understanding of PPC principles, tools, and methodologies
- Proven ability to optimize campaigns against advertiser KPIs
- Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
- Excellent analytical, critical thinking, and quantitative skills
- Strong project management and interpersonal skills, with the ability to thrive in a fast-paced, deadline-driven environment
Nice To Haves
- Experience using Canva, OpenArt, and/or Midjourney for creative development is a plus
- Team-oriented with a proactive, solutions-focused mindset
- Comfortable navigating ambiguity and learning quickly
- Curious and motivated to develop new technical and strategic skills
- Strong problem-solving abilities and adaptability
- Interest in or familiarity with golf, movies, and television
Responsibilities
- Partner with Digital Planning, Account Directors, and cross-functional teams to develop strategic paid social solutions
- Launch and manage campaigns across Meta, Pinterest, TikTok, and other emerging platforms
- Oversee creative trafficking, template creation, targeting setup, budget allocation, and delivery scheduling
- Allocate advertiser budgets across platforms and ad formats to maximize efficiency and ROI
- Monitor pacing to ensure optimal spend and performance
- Track and analyze key performance metrics (impressions, clicks, conversions, etc.)
- Provide actionable insights and regular updates to internal stakeholders
- Continuously optimize campaigns to meet or exceed advertiser KPIs
- Collaborate with Sales, Strategy, Creative, and Operations teams to refine paid social approaches
- Recommend testing frameworks and new opportunities to drive incremental performance
- Stay current on evolving social platform capabilities, ad formats, and algorithm updates
- Maintain strong relationships with platform representatives
- Share insights and innovation opportunities with leadership
Benefits
- This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and additional employee perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
