Specialist, Paid Search

Havas Group • Boston, MA

399d

About The Position

The Specialist, Paid Search role at Havas Media Network North America involves leading the analysis, optimization, and management of client accounts within the Paid Search Team. This position serves as the primary client contact for performance media accounts, focusing on data-driven insights to enhance campaign performance and ensure client goals are met. The role requires proactive recommendations and continuous campaign analysis to drive results.

Requirements

• Experience in Google Ads, Microsoft Advertising, and SA360 is highly preferred.
• Intermediate-Advanced level Excel skills preferred.
• 1-3 years of experience in paid search.
• Demonstrates attention to detail and excellent interpersonal skills.
• Strong organizational, communication, problem-solving, and decision-making skills.

Responsibilities

• Lead the analysis, optimization, and management of client accounts.
• Act as the day-to-day client contact for performance media accounts.
• Provide data insights to monitor performance and derive actionable recommendations.
• Manage smaller, less demanding client accounts independently.
• Oversee campaign management including keyword performance and ad copy development.
• Set up and manage campaigns across Google & Microsoft, ensuring adherence to account structure and budget management.
• Utilize campaign and bid management tools to manage keywords, ad groups, and ads.
• Collaborate with Analysts to develop new testing and optimization strategies.
• Support account and campaign forecasts and ensure accurate reporting to client specifications.
• Monitor and analyze performance media data to drive optimization decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees