Specialist, Marketing

YMCA • Chicago, IL

10d • $55,000 - $57,500

About The Position

The Marketing Specialist will be responsible for supporting our marketing and customer experience initiatives for a dedicated portfolio at the YMCA. You will collaborate with stakeholders across the association to create seamless, integrated journeys across audiences and channels that drive meaningful engagements and accelerate sales opportunities. The Marketing Specialist will leverage research and trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the YMCA of Metro Chicago's marketing strategy to the next level. alary range is $55,000-$57,500 per year, includes full-time benefits, and opportunities to grow within the organization Our staff is the Y's greatest asset. Our teams provide valuable skills, knowledge, and passion that is essential to the contribution and positive impact in our communities, which is why we offer Y employees numerous perks and benefits, including: Competitive salaries reflecting your skills and experience. Comprehensive health, dental, and vision insurance for eligible employees, plus wellness programs, mental health resources, and a family gym membership. Generous PTO and paid holidays, with flexible work hours for work-life balance. 403(b) plan with company contributions for eligible employees after 2 years of service. Continuous learning opportunities through workshops and training programs. Supportive work environment valuing diversity, equity, and inclusion. Discounts on programs , employee assistance programs, and company-sponsored events. Scope of Responsibilities: Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the YMCA of Metro Chicago, generate demand, and demonstrate the organization's focus on strengthening community Identify new business opportunities and make connections with consumers throughout the Y's regional footprint — from email marketing to direct mail marketing to other channels Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with Brand Engagement leadership to identify advanced reporting needs, and analyze performance trends, CX insights, and best practices to provide optimization recommendations Build and maintain strong relationships with both internal and external partners Understand marketing best practices and stay ahead of global industry trends Portfolio Responsibilities Communities (hubs/learning sites) Community relations Local development

Requirements

• Bachelor's degree in marketing, communications, or preferred equivalent
• Minimum of 3-5 years of related work experience
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns
• Ability to achieve results by taking a proactive long-term view of business goals and objectives
• Child Abuse Prevention - Supports the YMCA's commitment to child abuse prevention by: Reporting any items that may provide a health or safety hazard to staff, members or guests to your supervisor - Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children Reporting any suspicious behavior and violation of policy and procedures to your supervisor Completing all child abuse prevention training as required

Responsibilities

• Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the YMCA of Metro Chicago, generate demand, and demonstrate the organization's focus on strengthening community
• Identify new business opportunities and make connections with consumers throughout the Y's regional footprint — from email marketing to direct mail marketing to other channels
• Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability
• Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations
• Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with Brand Engagement leadership to identify advanced reporting needs, and analyze performance trends, CX insights, and best practices to provide optimization recommendations
• Build and maintain strong relationships with both internal and external partners
• Understand marketing best practices and stay ahead of global industry trends
• Communities (hubs/learning sites)
• Community relations
• Local development

Benefits

• Competitive salaries reflecting your skills and experience.
• Comprehensive health, dental, and vision insurance for eligible employees, plus wellness programs, mental health resources, and a family gym membership.
• Generous PTO and paid holidays, with flexible work hours for work-life balance.
• 403(b) plan with company contributions for eligible employees after 2 years of service.
• Continuous learning opportunities through workshops and training programs.
• Supportive work environment valuing diversity, equity, and inclusion.
• Discounts on programs , employee assistance programs, and company-sponsored events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees