Specialist, Marketing Strategy

Pearson•San Antonio, TX

About The Position

The Specialist, Marketing Strategy owns the North America go-to-market strategy and execution for assigned clinical education and therapeutics domains (e.g. cognitive, achievement, early childhood). This role is responsible for setting portfolio priorities, aligning cross-functional teams, and ensuring that campaigns, messaging, and channel strategies deliver against revenue, pipeline, retention, and adoption targets across the U.S. and Canada. Working closely with Sales, Product Management, Clinical/Educator SMEs, and global marketing teams, this role translates market insight into clear positioning, integrated marketing plans, and measurable business outcomes. You will lead end-to-end marketing strategy and execution across campaigns, product launches, and virtual events—building scalable playbooks, enabling the field, and continuously optimising performance through data-driven decision making.

Requirements

5+ years’ experience in B2B or B2B2C marketing (healthcare, clinical, education, edtech or similar)
Proven success owning go-to-market strategy and delivering revenue-impacting campaigns
Strong experience across digital marketing, lifecycle/nurture, and content strategy
Proficiency with analytics and CRM tools (e.g. GA4, Salesforce, Tableau/Power BI, Pardot)
Ability to translate complex clinical or educational concepts into clear, compelling messaging
Experience working across North America markets (U.S. & Canada) is preferred
Bachelor’s degree in Marketing, Business, Communications or related field (or equivalent experience)

Nice To Haves

Experience with webinars/events and partner marketing is advantageous
Experience working across North America markets (U.S. & Canada) is preferred

Responsibilities

Own portfolio marketing strategy and governance across assigned Clinical domains
Lead strategic discussions to align positioning, target segments, investment priorities, and launch sequencing
Identify growth opportunities across B2B and B2C markets and lead go-to-market planning
Develop integrated marketing strategies across digital, content, events, partnerships, and sales channels
Partner with Product, Sales, and SMEs to refine value propositions and competitive positioning
Align campaigns with sales territories, key accounts, and ABM approaches
Monitor market trends (e.g. regulation, accreditation, funding) and adapt strategies accordingly
Lead end-to-end campaign execution from briefing through launch and optimisation
Develop content strategies supporting the full customer journey (awareness → adoption → advocacy)
Own virtual event strategy and execution, driving pipeline and engagement
Lead product launch strategy including messaging, channel mix, and lifecycle journeys
Establish scalable launch playbooks and readiness standards
Deliver high-impact marketing and sales enablement assets (campaigns, landing pages, toolkits, presentations, case studies)
Manage workflows using tools like Wrike to ensure on-time, high-quality delivery
Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment
Own campaign measurement frameworks and reporting (traffic, MQLs, conversion, adoption)
Drive ongoing optimisation through testing and data-led decision making
Ensure marketing operations readiness (lead routing, CRM hygiene, tracking, nurture flows)
Identify process improvements and share best practices across the team
Build relationships with clinical education organisations, associations, and partners
Collaborate with Sales and Events teams on conference and event strategies
Identify and execute co-marketing opportunities (webinars, content, partnerships)
Capture and share market feedback to inform product and marketing strategy