Specialist, Local Marketing

Store • St Louis, MO

6d • Hybrid

About The Position

The Local Marketing Specialist will drive foot traffic to Build-A-Bear’s corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.

Requirements

• 1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
• Proficiency with Microsoft Office

Nice To Haves

• Bachelor’s degree
• Project Management experience
• 3+ years of Marketing event planning, grand openings, tourism marketing, or advertising

Responsibilities

• Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
• Execute a comprehensive marketing plan to drive brand awareness
• Coordinate with mall marketing contacts
• Coordinate new store opening signage kits
• In partnership with the field, collaborate with high-volume and tourist locations to ensure visibility
• Support the field team with local marketing requests
• Support and coordinate with the Experiential Marketing team to amplify local window displays and signage

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level