This position provides critical support to drive Private Brands (PB) sales, margin and penetration in collaboration with the Category, Merchandising and Pricing teams for an assigned category area. Provides key partnership with brand category teams to ensure that Private Brands can drive local sales objectives. In conjunction with the PB Category Development Manager, develop and implement short- and long-term strategic plans at the category level, including but not limited to category business plans, in stock management, annual planning, promotional and sales planning, and new item development (with focus on innovation and renovation). This role will also provide support for new product development areas and plug in with brand partners to develop and drive launch plans for new or redesigned products. Responsible to support the development of collaborative partnerships with key internal and external stakeholders which drives alignment and accountability while keeping an eye on cost optimization.