Specialist, Integrated Marketing

Princess Cruise Lines USA • Fort Lauderdale, FL

266d

About The Position

One of the best-known names in cruising, Princess is the world's leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply cannot. The Love Boat promises something for everyone. We are looking for an amazing Specialist, Integrated Marketing to fill this role, which is based in our Fort Lauderdale, FL office. The specialist facilitates marketing campaign strategy development and implements tactical planning using a defined process that leverages heavy project management and attention to detail. This person is responsible managing holistic, integrated tactical campaigns to support commercial and revenue-driving initiatives. This Specialist collaborates with many cross-functional peers in E-Commerce/Web, Media, Customer Marketing, Sales, Revenue Management, Product Marketing, and Creative Services.

Requirements

• Minimum 1+ years marketing experience
• Bachelor's degree in marketing, Communications or equivalent
• Experience working on cross-functional marketing campaigns.
• Experience working within a large organization, or travel/hospitality industry is helpful, but not required.
• Outstanding interpersonal skills (written and verbal) are required to communicate with cross-functional partners.
• Organizational skills and ability to multitask, work under pressure to meet deadlines.
• Understanding of marketing functions, including creative and content planning
• Collaboration and consensus building
• Analytical and problem-solving skills, with the ability to understand data-driven results.
• Working on integrated communications programs across multiple media.
• Must be legally authorized to work in the United States.

Responsibilities

• Project manage marketing campaigns from ideation to execution, ensuring timely launch of cross-functional tactics and timing.
• Maintain the source of truth global marketing and message beat calendar and provide day-to-day administration of the marketing tactical eco-system.
• Participate and lead select internal and cross-functional meetings, ensuring campaigns are on track and there are no issues with hitting launch date, escalating issues and working to problem solve as needed.
• Champion content planning, creative and messaging that meets campaign objectives and carries a singular voice across all tactics, while leveraging best practices and prior learnings.
• Collaborate with peers and leader to establish processes that produce effective campaign plans, drive efficiencies in workflow management & generate a faster speed to market.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Water Transportation
• Education Level: Bachelor's degree