Specialist III, Digital Marketing

Lone Star College System • The Woodlands, TX

259d • $33,540 - $38,571

About The Position

This position is responsible for ensuring the college's website, social media presence, and digital marketing campaigns are visually compelling, engaging, and effective with target audiences. The ideal candidate has proven experience in a wide range of digital areas including writing for the web, Search Engine Optimization (SEO), Google analytics, digital marketing strategy, social media and content marketing.

Requirements

• High school diploma or GED and at least 3 years of experience, or an equivalent combination of education and experience
• Experience in creating social media content

Nice To Haves

• Associate degree or higher
• Experience in public relations, marketing, or communications

Responsibilities

• Assists with the day-to-day operations of the website including updating content
• Researches and applies new trends to enhance the user experience and increase engagement on social media and mobile app
• Works collaboratively across the college to implement new storytelling strategies on the website and through social media
• Creates dashboards that highlight key data, trends, and opportunities
• Writes, edits, and publishes engaging and audience-focused content for the college's website and social media platforms
• Creates digital graphics such as banners, custom images, icons, ads, and photos for daily social media content, the college website, and campaigns
• Assists in the Implementation of social media contests to increase engagement
• Monitors the college's online reputation and conversations across social media platforms and consult with marketing and communications leadership as needed to respond in a timely and appropriate manner
• Attend school events, take photos, and post timely content on social media and the website
• Responsible for other reasonable, related duties as assigned

Benefits

• Supportive, collegial work environment
• Excellent work/life balance
• Comprehensive and competitive package
• Generous number of paid holidays and vacation days
• Wellness programs
• Tuition waiver
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: High school or GED