Specialist II, Market Development

Shure • Minneapolis, MN

89d • $70,000 - $118,000

About The Position

Are you a strategic thinker with a passion for connecting people to innovative audio solutions? As a Market Development Specialist II at Shure, you’ll take the lead in planning and executing impactful programs that drive demand and elevate our brand across key market segments. Working hands-on in the field, you’ll identify new business opportunities, engage directly with end users, and help shape the future of audio by gathering valuable insights on our products, programs, and services. This is your chance to make a meaningful impact at a globally recognized company while working in a dynamic, fast-paced environment that values creativity, collaboration, and customer connection. This will be a remote positions in Minnesota, specifically in the Twin Cities.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience with a comprehensive technical knowledge of audio principles and equipment and continues developing professional expertise.
• Applies professional knowledge to solve moderately complex problems, using analysis and critical thinking across a range of factors.
• Makes informed decisions by exercising sound judgment within established procedures and best practices.
• Excellent communication and presentation skills.
• Ability to handle multiple assignments.
• Detail oriented and well-organized; good time management skills.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

• Up to 20 weeks of travel annually – including some weekends - is required.

Responsibilities

• Develops and executes educational programs and presentations for end-users to increase awareness and understanding of the benefits of Shure’s products.
• Maintains End User contact with key clients in the defined geographic region, including but not limited to product specification, commissioning support, and training.
• Identifies, researches, evaluates, and prioritizes market leads and opportunities to reach potential customers outside of Shure’s current revenue streams.
• Provides support for and input to, the Product Planners and Product Marketing Specialists on product lines.
• Monitors and reports on competitive activity, both from a product and market development standpoint.
• Identifies needs for education programs and helps to develop and deliver presentations to increase awareness and understanding of the benefits of Shure’s product categories.
• Helps to educate independent sales representatives and dealer/integrators on product benefits and sales techniques.
• Monitors and reports on the effectiveness of education/training efforts in all markets.
• Assists with technical and logistical support for conferences, seminars, clinics, and other special events.
• Performs other duties as assigned – examples include monitoring online forums reporting back interests to Shure and managing personal inventory of demo equipment and loan stock.

Benefits

• Comprehensive healthcare.
• Mental health and retirement savings plans.
• Generous paid time off programs.
• Employee discounts.
• Professional development opportunities.
• Work-life balance initiatives.
• Employee recognition programs.
• Volunteering/community involvement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees