Specialist II Brand Marketing Programs

Hannaford Brothers Company • Scarborough, ME

394d • $72,880 - $109,320

About The Position

This position is a program marketing role responsible for overseeing the marketing strategy and execution of Hannaford's brand programs to achieve short and long-term business objectives, brand equity, and marketing goals. The role leverages data and consumer insights to develop strategic plans, brief internal stakeholders, and execute campaigns for prioritized marketing programs, focusing on driving growth and impact for the brand.

Requirements

• Solid understanding of business process and strategy
• Experience with strategy development, strategic communication, and storytelling
• Experience in brand management, marketing, and/or commercial planning (minimum 5 years)
• Bachelor's degree in marketing or related field or equivalent work experience
• Strong understanding of marketing strategies, media channels, and branding

Nice To Haves

• Strong communication skills, both written and verbal
• Strong interpersonal and collaboration skills
• Strong leadership skills and ability to influence others
• Ability to successfully manage competing priorities
• Ability to successfully manage and balance multiple projects at once
• Ability to write clear and compelling strategy briefs
• Ability to translate data into meaningful insight(s)

Responsibilities

• Develop annual strategic plans for each business and marketing priority, ensuring they are customer-centric and grounded in data/insights.
• Gain input from key leaders in Category, Merchandising, and support organization during the planning process to understand business priorities/strategies.
• Brief internal stakeholders and participate in concept and creative reviews to ensure creative addresses all jobs to be done and is consistent across all platforms.
• Manage program plans day-to-day, ensuring effective wiring, flawless execution, and continual improvement based on learning and results.
• Develop marketing strategies to support business priority objectives, incorporating market/competitive dynamics, objectives, strategies, target customers, positioning/message strategies, and timing.
• Develop and execute Marketing launch strategy for new products/services.
• Collaborate with other members of the marketing team to ensure integration and avoid messaging collision.
• Provide visibility to and seek feedback on program strategies, plans, and results to stakeholders and leaders throughout the organization.
• Support development of research plans to inform marketing strategies.
• Maintain deep knowledge of markets including regional and consumer trends, competitors, customers, and cultural differences.

Benefits

• Equal opportunity in employment without regard to race, religion, color, sex, age, veteran status, national origin, sexual orientation, gender identity, disability, or any other characteristic protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree