Specialist, Field Marketing

Red Bull•Charleston, SC

1d•$60,000 - $80,000

About The Position

Reporting to the Field Marketing Manager, the Field Marketing Specialist (FMS) supports efforts to establish Red Bull as the leading brand in their assigned region. The FMS serves as the brand's representative in their local market, ensuring alignment with global and national strategies and priorities. Their role involves gathering essential local insights through the development of strong networks with key communities and influencers, including local creators. These insights guide the creation and implementation of innovative marketing initiatives tailored to local needs and characteristics, spanning the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. Additionally, the FMS leverages opportunities both in On-Premise (e.g., bars, restaurants) and Off-Premise (e.g., retail locations) settings. Based primarily in the field, the FMS leads a local team of Student Marketeers, promoting Red Bull on campus and in the broader market to engage new consumer segments. They are responsible for bringing the Red Bull experience to life within the community.

Requirements

2+ years of experience in marketing.
Proven expertise in leading teams and managing personnel.
A strategic thinker who demonstrates initiative, ownership, and the ability to "make things happen."
A skilled connector with exceptional communication and networking abilities, capable of generating excitement for ideas and opening opportunities.
Possesses a strong "can-do" attitude, a commitment to excellence, and a passion for attention to detail in every project.
Exhibits leadership, motivational skills, and the capacity to foster a collaborative team environment.
Proficient in analytical thinking, planning, budgeting, and project management.
A creative individual with a proven ability to implement innovative ideas and assess their outcomes.
Holds a Bachelor's degree or equivalent professional experience.
Fluent in English; proficiency in additional languages is a plus.
Excellent communication skills, including presentation and training capabilities.
Holds a valid U.S. driver’s license.

Responsibilities

Establish clear objectives in collaboration with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trials that engage new users and expand the consumer base both on and off campus within your region.
Clearly communicate expectations and provide detailed guidelines to Student Marketeers, enabling them to plan and execute effective trial-driving initiatives in the market and integrate with student life during key moments and consumption occasions.
Implement a robust sales support program to enhance product distribution, engage with trade partners, and improve in-store visibility in and around university campuses.
Collaborate with your team to develop exciting and impactful university-focused initiatives that foster brand affinity and loyalty among students.
Leverage program tools and reporting systems to guide an efficient strategy, targeting relevant student groups, tracking performance metrics, and identifying opportunities to reach new consumers—creating a more effective and insightful program.
Mentor and empower team members during the planning phase to ensure a continuous flow of innovative ideas for missions that expand the user base.
Oversee the management of sampling requests, both externally and internally, ensuring alignment with larger organizational priorities.
Facilitate effective consumer interactions to promote positive trial experiences, while addressing potential challenges and overcoming negative perceptions when necessary.
Source and hire Student Marketeers who align perfectly with the brand and possess the necessary skills and attitudes to address all business priorities.
Implement and maintain standardized national recruitment, onboarding, and training modules to ensure consistency across operations.
Train and guide Student Marketeers using an empowering approach, encouraging them to take ownership of their individual targets that contribute to business success, while providing developmental opportunities for top-performing Student Marketeers.
Additionally, lead and foster a robust Team Leader program.
Develop and support key events, scenes, and marketing opportunities that align with Red Bull's brand values and resonate with the local consumer both within the market and on campus, with a particular emphasis on encouraging participation.
Assist in executing a balanced program that integrates the involvement of third-party event properties across relevant sports and cultural scenes, both on and off campus.
Identify local opinion leaders at the collegiate and market level who are influential within Red Bull’s key scenes, and collaborate with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.
Play a pivotal role in the successful implementation of national and global events and projects, ensuring excellence across execution.
Incorporate indirect sampling initiatives into the plan to expand reach in hard-to-access occasions, creating opportunities to surprise and delight consumers.
Activate national priorities, events, and global brand projects in and around universities, effectively aligning efforts with the program’s core objectives.
Collaborate closely with the Field Marketing Manager (FMM) to develop, take ownership of, and implement innovative ideas that are locally relevant, while complementing the activation of both global and national initiatives.
Engage the Consumer Collecting team in brainstorming and idea generation for field activities, leveraging their personal university lifestyles to spot emerging consumer trends related to technology, digital platforms, and social behaviors early.
Take the lead in the creative process alongside Student Marketeers to ensure a constant flow of fresh ideas aimed at fostering loyalty among the student audience, such as organizing focus groups.
Gain a deep understanding of the consumer landscape, including various consumption occasions, to effectively connect with and engage diverse consumer segments through both direct and indirect sampling methods.
Serve as a role model and embody the core values of Red Bull, consistently communicating with a tone that is motivating and inspiring.
Ensure the appropriate programs are established in the right areas to effectively engage your target audience, demonstrating flexibility with resources to continuously strategize and focus efforts where they will have the greatest impact.
Maximize efficiencies across all programs by leveraging the available tools to ensure optimal setup and success.
Provide support to the local logistics system, ensuring the availability of appropriate tools, warehousing, and management infrastructure to meet local demands while maintaining a premium standard in appearance and asset handling.
Collaborate with the national operations team to carefully manage product inventory with precision and discipline.
Prioritize regular upkeep and organized management of program tools, mini fleets, and other branded assets, maintaining them in a high-quality, premium condition.