Specialist E-Commerce Strategy

Nestlé • Arlington, VA

288d

About The Position

At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. This position is not eligible for Visa Sponsorship. The consumer / shopper journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media. The eCommerce Strategy Specialist supports the project planning, development and execution of eCommerce Channel Marketing and Retail Marketing activations for iconic brands like Toll House and Maggi. This role will be responsible for budgeting, briefing and execution of drive time campaigns and solo brand retail media activations online and in-store. The role will be responsible for business analysis, identifying best practices to drive enhanced ROAS, and strong financial rigor in the management of budgets and forecasting.

Requirements

• Bachelor's degree required
• 1 year of experience in Sales or Marketing, ecommerce experience preferred
• Knowledge of Nestlé and its trade customer base preferred
• Strong marketing and promotion experience
• Effective written and oral communication skills
• Ability to influence across Division and other cross functional groups

Responsibilities

• Design & execute plans to drive demand and conversion in the eCommerce and Omnichannel space
• Lead Retailer Paid Search strategy and implementation including Retailer and Competitive Assessment, Agency Briefing and Project Management, Search Strategy Implementation and SOV tracking
• Execute Insight-Based Promotional Campaigns and Tool Kits for Retail Marketing with the Agency thru strong project management implementation
• Monitor eBusiness and retail marketing KPIs for the Division across key accounts and platforms to ensure Best in Class execution and optimizing for growth
• Oversee execution of investments - non-working and working budgets
• Lead the development of selling materials for Retail Marketing efforts and collaborate with CD on account selling meetings
• Achieving corporate objectives on Market Share, Sales Volume Growth, Category Growth, Brand Equity, Brand Health and Marketing ROI
• Aligning corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree