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The position involves asset management in partnership with the creative team for assigned brands, executing best-in-class product content and marketing programs to increase demand, awareness, visibility, and sales. The role includes coordinating photo and video shoots for new product launches, managing launch timelines, and working cross-functionally with sales, customer service, and product management. The individual will also be responsible for quality gatekeeping of product detail pages (PDP), ensuring retail readiness, and optimizing content based on consumer insights. Additionally, the role encompasses brand positioning, marketing strategy execution, vendor relationship management, and maintaining marketing collateral.