Specialist Digital Marketing

Port of Houston Authority-posted about 1 month ago

Full-time • Mid Level

Houston, TX

501-1,000 employees

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Administer and facilitate all digital marketing efforts by developing and executing digital communication campaigns, and managing web updates as needed on the Port Houston website(s) to increase awareness, deepen stakeholder engagement and promote the Port Houston brand.

Analyze digital data to draw key recommendations around website, email marketing, and social media optimization
Serve as project lead for website redesign, website updates, plugins monitoring
Establish effective brand presence across variety of social media channels
Use video to help tell our story online
Conduct digital audits of the Port Houston brand online
Maintain digital dashboard of several different accounts
Coordinate with internal teams to identify priorities and create digital and social campaigns for a variety of Port initiatives
Write and send emails to stakeholders
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message and tone is consistent
Serve as the primary point of contact for website updates and revisions
Perform website analytics on a regular basis or as needed
Assist research, writing, and editing of printed and digital collateral
Maintain and help to evolve the voice of web communications by researching and writing for the Port Houston website, e-mails and social media
Conduct research on new content areas and maintain editorial calendar
Identify and assess new, under-leveraged or emerging digital channels of communication (e.g. apps, social media, mobile technologies, blogs, user-generated content, video) to determine the value in driving marketing objectives
Develop and execute paid social campaigns that integrate seamlessly with broader marketing strategies
Manage user experience on website
Stay abreast of social trends and best practices
Manage digital media budget
Act in accordance with Port Houston core values (respect, excellence, accountability, diligence, and you)
Perform other duties as needed

Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or related major in a public or accredited private academic institution preferred
3+ years of related digital marketing experience required
Experience executing paid social media campaigns
Previous SEO experience
Proficiency in corporate social media and trends
Knowledge of traditional and digital marketing
Knowledge of video and photo editing software such as Adobe
Knowledge of WordPress, and Hubspot or CRM platforms
Knowledge of digital publishing
Knowledge of blogging and email campaign development
Knowledge of social media marketing
Knowledge of social media technologies, platforms, and measurement techniques specifically Facebook, X, and LinkedIn, Instagram and YouTube
Knowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms, Google products, and CRM
Knowledge of creating/editing HTML for email and web
Verbal and written communication skills
Creativity and organizational skills
Ability to engage management decision makers and influencers
Ability to take a proactive approach to improve our communications and brand across all online channels
Ability to self-motivate and work independently
Ability to pay attention to detail
Ability to use good judgment when posting, replying, and sharing content
Ability to capture and post images via mobile
Communication
Collaboration
Creativity and Innovation
Customer Focus
Information Monitoring
Organizational Agility

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