As the Communications Specialist, you will execute communications strategies across the region for your portfolios. You will be responsible for positioning and delivering effective communication messages across various third-party and owned media channels, including social media, web, TV, radio, and print, to bring our brand image to life and make Red Bull relevant to our target audiences. Your role in Communication is to develop and lead strategic communications through storytelling, earned media, and influencer relations, along with creating marketing content to frequently reach and engage new consumers. You will act as the 'conductor of the orchestra,' collaborating with cross-functional teams within our media network to lead and activate Paid, Earned, Managed, and Owned (PEMO) plans within sports, culture, brand projects, content initiatives, and beverage product innovations. You will take full responsibility for earned media activation by building relationships through traditional third-party channels and social influencer amplification. You will represent Red Bull's voice to the consumer and oversee the consistent representation of the Red Bull brand in all marketing, media network, and communication activities.