Specialist, Category Marketing - Train Specialist, Category Marketing - Train

Under Armour•Baltimore, MD

28d•Hybrid

About The Position

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of RoleThe Specialist, Category Marketing – Train plays a critical role in shaping and delivering franchise-led, consumer-first storytelling across the Train category, with explicit accountability for representing the Women’s Train consumer within a co-gender marketing model. This role operates with ownership, product fluency, and strategic contribution, partnering closely with Senior Managers and cross-functional teams.

Requirements

3–5 years of experience in brand marketing, category marketing, merchandising, or related consumer-focused roles within a global consumer, sport, or lifestyle brand
Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently
Confident communicator with the ability to present ideas, insights, and work-in-progress to cross-functional partners
Strong passion for performance sport, training culture, and athlete-led product creation
Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering

Responsibilities

Own development and execution of seasonal category toolkits, ensuring Women’s Train product, insights, and storytelling are fully embedded within co-gender narratives
Serve as a subject-matter expert in Women’s Train, translating technical product features, fit, and innovation into clear consumer benefits
Own execution, synthesis, and share-out of research related to the Women’s Train consumer, sport culture, and competitive landscape
Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
Own seasonal seeding and activation processes for Women’s Train stories, including execution, tracking, and recap
Support photo and content planning to ensure Women’s Train hero products are accurately represented
Participate in travel for shoots, market visits, and consumer/athlete insight gathering

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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