Specialist, Category Marketing - Run

Under Armour • Baltimore, MD

70d • Hybrid

About The Position

The Global Brand Marketing Specialist, Run support the Sr. Manager, Category Marketing - Run & cross-functional partners to ensure plans are aligned with Category strategy and vision. A qualified candidate must be obsessed with understanding and empowering athletes along the journey to compete. He or she must be highly consumer-centric, digitally and culturally savvy, and passionate about delivering exceptional storytelling and experiences at every customer touchpoint. He or she must have a passion sport and culture and have a willingness to learn about the competitive marketplace/keep up with current trends. The ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time is critical in this role. Responsibilities include, but not limited to: Assisting in the execution of the yearly activation plans to include all marketing deliverables in digital/ecomm, media, print, events, retail and social media, helping the cross-functional team exceed the expectations of the consumer and work to see that campaigns are followed to completion. Be able to collaborate with other business units and across departments to establish and support the creative direction.

Requirements

• Bachelor's degree with typically 2 years of related experience OR Master's degree without experience OR typically 6 years of relevant experience without degree.
• A results-oriented self-starter with an entrepreneurial mindset is a must
• Ability to communicate well both verbally and in writing, create accurate reports, and work cross functionally with other departments such as apparel, footwear, and Category marketing is a must
• Prior Experience in handling multiple tasks to meet challenging deadlines is a must
• Strong presentation skills, with ability to present virtually and in-person is a must
• 2-5 years' experience of traditional business computer skills, Microsoft Office (Excel, PowerPoint / Keynote, Word). Mac experience is a must

Nice To Haves

• Knowledge of emerging social media platforms, influencer marketing or integrated marketing is a plus
• Experience in sales, events, retail and/or footwear and apparel industry, and/or a relevant sports or gym/fitness and/or fitness technology background are a plus

Responsibilities

• Support the category in writing marketing plans and strategy presentations, including, compiling necessary data and insights and building-out of deck or brief in PowerPoint and Keynote.
• Be an expert in the product associated with the category.
• Coordinate, schedule, create agendas and own recaps for cross-functional meetings
• Own the seasonal product promotional and seeding order process for the category, understand the process inside and out, manage a budget, communicate seasonal stories to cross-functional partners and execute as well as track category orders
• Assist in photo shoot planning and execution; work with creative team to understand product needs, create any additional looks with merchandising and gather and organize product for shoot shot list.
• Own execution and share-out of research projects pertaining to the consumer, sport, culture, fashion and social media/communication trends allowing the team to be consumer-centric in everything we do.
• Work closely with partners across all departments (product, merchandising, PR, consumer engagement, retail, ecomm and regional teammates) to develop and deliver 360 marketing plans that reach consumers where they are
• Work with the social media team to activate campaigns and offer the consumer experiences unique to Under Armour
• Align/problem-solve with regional marketing teams in APAC/EMEA/Americas to ensure seasonal marketing priorities are executed and long-term strategic goals are supported
• Maintain business unit calendar and coordinate events
• Ensure seasonal hero products across apparel, footwear & accessories are properly represented in all photo and video shoots
• Other duties may be assigned

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Apparel Manufacturing
• Number of Employees: 5,001-10,000 employees