Specialist, Campaign Marketing

Pearson

10d•$70,000 - $90,000

About The Position

You’ll have the opportunity to shape and execute strategic marketing campaigns for Pearson’s professional learning portfolio, working closely with product, sales, and senior stakeholders to deliver measurable business impact. This role aligns with "Campaign Marketing Manager" or "Marketing Manager". Why Pearson? We are the world’s learning company with more than 17,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. This position will be instrumental to the success of Pearson’s professional learning and paid training initiatives across North America. The role partners closely with the Clinical Core Markets and School Assessment marketing teams to execute high-impact training strategies that deliver meaningful customer value and drive revenue growth. As a critical contributor to Pearson’s global training vision, this role helps strengthen regional alignment, identify new growth opportunities, and create a more connected and consistent professional learning experience for customers. We are seeking a strategic, self-starting marketer who can create, execute, and optimize integrated marketing plans in support of professional learning offerings. This role requires the ability to manage multiple complex initiatives, collaborate effectively with cross-functional stakeholders, and translate insights into measurable business outcomes. Success in this role depends on agility, strong prioritization, and comfort navigating a dynamic, evolving environment. The position works closely with cross-functional teams and senior leaders across marketing, sales, and product management to drive impact, ensure alignment, and support revenue-focused professional learning objectives.

Requirements

Minimum 5 years marketing experience
Proven success in launching new products/solutions with integrated marketing plans
Expertise in digital marketing campaign development
Proficiency with project management systems (Wrike preferred)
Excellent verbal and written communication skills
Strong problem-solving and decision-making abilities
Bachelor’s degree in a related field
Strategic problem solving
Effective planning, project management and prioritization
Strong communication and presentation skills
Exceptional cross-team collaboration
Data-driven decision-making

Nice To Haves

Experience in K-12 Education or Healthcare market preferred
Experience with professional learning, onboarding, and upselling through buyer's journey is a plus.
Bilingual skills are a plus

Responsibilities

Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy)
Collaborate with product and sales teams to maximize campaign effectiveness
Drive lead and revenue generation through targeted marketing programs
Analyze market trends and recommend growth strategies
Segment and target customers for campaigns
Monitor key metrics and provide actionable insights
Utilize marketing automation, CRM, and analytics platforms (Google Analytics 4, Tableau, Salesforce)
Support experiential marketing efforts for virtual and in-person events related to digital platforms
Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns
Project execution: Daily utilization of Wrike project management system to initiate and manage marketing campaigns from conception to launch, including drafting creative briefs, assigning tasks and setting deadlines, providing creative direction and feedback
Work with the Creative Services team, freelancers, internal subject matter experts, and other vendors as needed to develop approved campaign marketing materials
Develop an appropriate variety of campaign assets to be used in direct marketing and field sales, including international teams, to drive demand via targeted campaigns
Foster relationships with internal teams and external partners
Serve as the primary marketing contact for assigned markets and domains