Kern Schools Federal Credit Union-posted about 1 year ago
$86,000 - $134,000/Yr
Full-time • Mid Level
Fairfield, CA
Credit Intermediation and Related Activities

The Field Marketer II will implement and manage field marketing activities to increase new members, improve cross-selling, and deepen existing member relationships. This role involves creating a consistent approach to field marketing, overseeing execution, and delivering results aligned with the organization's strategic plan.

  • Define and coordinate execution of the comprehensive marketing plan according to an allocated budget.
  • Align the marketing plan for the respective market to Valley Strong's 3-year strategic plan.
  • Generate and maintain target market segmentation to understand evolving demographics.
  • Leverage data and analytics to identify market opportunities for growth.
  • Identify community activities to uphold and grow branding and engage with members.
  • Engage with Marketing and Product teams to define go-to-market strategies.
  • Assist business development and sales teams in identifying growth opportunities.
  • Experience in field marketing activities with strong leadership skills.
  • Strategic thinker with a data-driven approach.
  • Experience with branding, go-to-market strategies, and product marketing.
  • Excellent community/member engagement skills.
  • Strong presence and leadership capabilities.
  • Ability to manage stressful situations with calm and tact.
  • Organized and able to break down objectives into tangible steps.
  • Financial services experience is a plus.
  • Bilingual language skills.
  • Health insurance
  • Paid time off
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