<span>Director of Strategic Communications</span>

Missouri Western State University • Saint Joseph, MO

386d

About The Position

The Director of Strategic Communications at Missouri Western State University is a leadership role focused on enhancing the university's communication strategies and brand identity. This position is responsible for planning and directing the university-wide strategic marketing and communication plan, ensuring alignment with enrollment management goals, and fostering effective internal and external communication. The Director will supervise the Marketing and Communication Department and play a critical role in community engagement through creative campaigns and proactive media relations.

Requirements

• Bachelor's degree
• Five years of related experience in marketing, communication, public affairs/relations, or other related field
• Valid Driver's License

Nice To Haves

• Three years of progressively responsible leadership in marketing and communication within a higher education environment
• Experience with Slate CRM

Responsibilities

• Plan and direct the university-wide strategic marketing and communication plan to align with the strategic enrollment management plan.
• Develop internal and external messaging parameters and ensure the University's brand identity is consistent across all communication channels and materials.
• Direct the development and maintenance of the University's brand identity, formulating and executing marketing campaigns, advertisements, and promotional materials.
• Oversee the design and creation of compelling marketing materials to support recruitment and fundraising efforts.
• Plan, design, and direct creative and engaging communication campaigns to various audiences, including prospective students, currently enrolled students, alumni, faculty, and staff.
• Collaborate with Enrollment Management for prospective student communications and achieve enrollment targets.
• Manage proactive media relations and develop digital content of public interest.
• Monitor and manage the university's online presence, including the website and social media platforms.
• Collaborate with academic and administrative departments to identify featured stories and representations of the University mission.
• Provide guidance and counsel on communications to internal stakeholders, including media requests and media training.
• Manage crisis communications and issues management.
• Oversee regular communication from the Office of the President and administrative leaders.
• Build and sustain relationships with external partners, stakeholders, and community organizations to elevate MWSU's reputation.
• Lead the Marketing and Communications team, offering guidance, mentorship, and fostering professional development opportunities.

Benefits

• Professional development opportunities
• Flexible work schedule
• Health insurance
• Retirement plan options

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Education Level: Bachelor's degree