Missouri Western State University-posted about 1 year ago
Full-time • Director
Saint Joseph, MO
Educational Services

The Director of Strategic Communications at Missouri Western State University is a leadership role focused on enhancing the university's communication strategies and brand identity. This position is responsible for planning and directing the university-wide strategic marketing and communication plan, ensuring alignment with enrollment management goals, and fostering effective internal and external communication. The Director will supervise the Marketing and Communication Department and play a critical role in community engagement through creative campaigns and proactive media relations.

  • Plan and direct the university-wide strategic marketing and communication plan to align with the strategic enrollment management plan.
  • Develop internal and external messaging parameters and ensure the University's brand identity is consistent across all communication channels and materials.
  • Direct the development and maintenance of the University's brand identity, formulating and executing marketing campaigns, advertisements, and promotional materials.
  • Oversee the design and creation of compelling marketing materials to support recruitment and fundraising efforts.
  • Plan, design, and direct creative and engaging communication campaigns to various audiences, including prospective students, currently enrolled students, alumni, faculty, and staff.
  • Collaborate with Enrollment Management for prospective student communications and achieve enrollment targets.
  • Manage proactive media relations and develop digital content of public interest.
  • Monitor and manage the university's online presence, including the website and social media platforms.
  • Collaborate with academic and administrative departments to identify featured stories and representations of the University mission.
  • Provide guidance and counsel on communications to internal stakeholders, including media requests and media training.
  • Manage crisis communications and issues management.
  • Oversee regular communication from the Office of the President and administrative leaders.
  • Build and sustain relationships with external partners, stakeholders, and community organizations to elevate MWSU's reputation.
  • Lead the Marketing and Communications team, offering guidance, mentorship, and fostering professional development opportunities.
  • Bachelor's degree
  • Five years of related experience in marketing, communication, public affairs/relations, or other related field
  • Valid Driver's License
  • Three years of progressively responsible leadership in marketing and communication within a higher education environment
  • Experience with Slate CRM
  • Professional development opportunities
  • Flexible work schedule
  • Health insurance
  • Retirement plan options
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