Spa Director | Tideline Palm Beach Ocean Resort and Spa

PM Hotel Group•Palm Beach, FL

62d

About The Position

The Spa Director leads the overall operation and strategic direction of the spa, wellness, and retail programs at Tideline Palm Beach Ocean Resort & Spa, ensuring exceptional guest experiences, strong financial performance, and adherence to the brand's luxury standards. This role oversees the full spectrum of spa operations-including guest services, team leadership, revenue generation, and operational efficiency-and serves as a key member of the resort leadership team. The Spa Director partners closely with the General Manager and PM Hotel Group's commercial and operational leaders to position Tideline's spa and wellness offerings as best-in-class in the luxury resort category.

Requirements

Minimum 5-7 years of progressive spa management experience within a luxury or upscale hospitality environment.
Proven ability to lead teams, achieve revenue goals, and deliver exceptional guest service.
Experience with spa management systems, budgeting, and retail operations.
Strong leadership, communication, and organizational skills.
Passion for wellness, hospitality, and creating memorable guest experiences.

Nice To Haves

Bachelor's degree in hospitality, business, or a related field preferred; equivalent experience considered.

Responsibilities

Oversee daily spa, wellness, and retail operations including treatment rooms, relaxation areas, locker facilities, and retail boutique.
Develop and manage the annual spa budget, forecast revenue and expenses, and implement strategies to meet or exceed financial targets.
Monitor key performance indicators-guest satisfaction, treatment utilization, retail conversion, and average check-and take corrective action where needed.
Ensure compliance with safety, sanitation, licensing, and brand standards, as well as local/state regulations.
Deliver an elevated, personalized guest experience aligned with the resort's luxury standards.
Review guest feedback, address concerns promptly, and drive continuous improvement initiatives.
Collaborate with resort leadership and Marketing to develop wellness packages, promotions, and experiences that integrate the spa into the broader guest journey.
Recruit, train, and motivate a high-performing spa team including therapists, attendants, and front-desk staff.
Foster a culture of service excellence, accountability, and professional growth.
Provide ongoing coaching and development to ensure consistent execution of service and operational goals.
Build strategic partnerships with luxury spa brands, local wellness providers, and community organizations to enhance offerings and brand visibility.
Oversee retail merchandising, product selection, and inventory control to optimize profitability.
Stay informed of emerging wellness and spa trends to drive menu innovation and competitive positioning.