Solution Sales Executive, Data Driven Marketing - Mortgage Specialist

Equifax • Atlanta, GA

61d • $129,830 - $156,500 • Remote

About The Position

The Solution Sales Executive - Data Driven Marketing is responsible for supporting Equifax's partnership opportunities as a subject matter expert (SME) for the Data Driven Marketing (DDM) products and services. This role will uncover Mortgage and Housing client's business problem(s) and develop customized solutions to solve their needs with Equifax products.

Requirements

• Mortgage and Housing marketing experience
• B.S. or B.A. in related field, or equivalent training and experience
• 7-10+ years in data license, analytics platform, and/or marketing data sales experience
• Excellent verbal and written communication skills and ability to convey in client meetings
• Expert problem solver, particularly in the development of new and intricate solutions
• Experience with data deployment and onboarding

Nice To Haves

• Masters or advanced degree preferred
• Demonstrates experience in design of marketing solutions for targeted industries (Mortgage and Housing)
• Background in designing and solutioning FCRA and non-FCRA marketing offerings to indirect and direct clients
• Understands and has experience with identity resolution in a digital and GLB use case
• Experience navigating a highly matrixed environment
• Ability to manage multiple clients/project simultaneously
• Experience in data, technology, or analytics preferred

Responsibilities

• Function as a trusted advisor and Data Driven Marketing domain expert for sales activities within covered accounts, particularly focused on highly complex configurable and custom solutions
• Leverage deep knowledge of Data Driven Marketing solutions and capabilities to prescribe solutions to address market segments and data trends
• Identify critical dependencies and gaps, offering recommendations on resolution, and escalations as needed on behalf of the client
• Collaborate with a cross functional team of Enterprise Alliances account executives, client success managers, and other SME's, to develop a compelling value proposition based on input from the client
• Create and deliver customer presentations that effectively translate a concept or idea into a viable solution for the client throughout the sales cycle
• Present and promote use case for which Data Driven Marketing solutions are uniquely suited to offer the customer added value and competitive advantage across the markets they serve specifically focused on Mortgage and Housing
• Partner and collaborate with other pre-sales and sales resources to have the right conversations at the right time with customers
• Develop solution proposals and drive negotiations for Data Driven Marketing solutions
• Mentor enterprise sellers, transferring knowledge so they are better enabled to identify/qualify opportunities for Equifax Data Driven Marketing solutions
• Demonstrate expertise in competitor knowledge to drive competitive strategies and market-leading positioning
• Conduct discovery meetings to collect business requirements during the sales cycle
• Partner with customer success managers on expansion and renewals as needed, providing both guidance and mentorship
• Leverage the differentiated data sets within DDM to create a marketing solution in both digital and non-digital channels
• Collaborate with extended sales team to maintain consistent update of opportunities in Salesforce
• Act as a sales team liaison with Equifax COEs, including, Operations, Technology, Pricing, Client Deal Team, Legal/Compliance, Security, and Product Management, to ensure all details relative to client engagements are identified, documented, and accounted for to facilitate successful execution
• Strategize with enterprise sales team on objectives of client meetings and understand how this activity relates to overall sales strategy
• Actively participate in DDM strategic initiatives focused on delivering near and long-term growth for the business
• Support the enterprise sales team in the areas of forecasting, providing updates and prioritization of initiatives, identifying opportunities for improvement, and socialization at the appropriate level
• Travel as needed, 40-50% on average

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Number of Employees: 5,001-10,000 employees