Solution Architect - Marketing Cloud

Thunder

125d

About The Position

Join the fastest-growing partner in the Salesforce ecosystem, and serve as a champion and pioneer of the next generation of customer engagement technologies. We are committed to implementing Marketing & Data Clouds so that our customers can finally easily build multi-cloud marketing campaigns, better segment their audiences, understand campaign performance, make adjustments to investments, and leverage analytics to deliver an improved return on ad spend. As part of the Salesforce Marketing Cloud Capability at Thunder, the Marketing Cloud Solution Architect plays a critical senior lead role on the programs and within the practice. The Marketing Cloud SA leads all discovery workshops, helping to define the clients vision, strategy and requirements for their project. Ideal candidates demonstrate their commitment to the cause: you’re a seasoned Solution Architect with hands-on experience implementing Marketing Cloud Personalization, Engagement, and Account Engagement, and love showing off your deep knowledge throughout the Pre-sales process.

Requirements

• 5-7+ years of consulting experience within the Salesforce ecosystem implementing Marketing Cloud Personalization, Engagement, and Account Engagement (ideally having at least 2-3 implementations completed under your belt in each product).
• Deep understanding of all Salesforce Marketing Cloud platforms, best practices and knowledge of newer capabilities and product roadmap.
• Ability to architect integrations with other Salesforce products including Service and Sales Clouds.
• Demonstrated understanding of email marketing best practices and IP warming techniques.
• Expertise supporting both B2B and B2C clients, lead management and account based marketing techniques.
• Consulting and implementation experience with Data Cloud and CRMA preferred, or knowledge of utilizing a Customer Data Platform to build segments and deliver real-time communications.
• Knowledge of website/ecommerce personalization capabilities.
• Knowledge of custom reporting, channel reporting, segment reporting and campaign optimization techniques.
• High comfortability with the integration of standard and custom data sources.
• Strong business processes, process documentation, and process improvement skills, with the ability to associate everyday tactics to metrics defined in discovery.
• Active Salesforce certifications and accreditations within Salesforce Marketing Cloud, and a willingness to achieve additional certifications on emerging technologies as required per the role.

Responsibilities

• Responsible for overall Salesforce Marketing Cloud solution design and implementation.
• Lead client architecture initiatives from inception to completion, acting as a technical subject matter expert while providing expertise to business users and challenging point of views.
• Provide functional expertise in marketing strategy, customer lifecycle management, and journey mapping to help clients define and optimize their unique campaign strategies and customer journeys.
• Leverage data strategy expertise to align clients’ data with their marketing strategies and campaigns, ensuring actionable insights and measurable impact.
• Support administrative tasks in Marketing Cloud like building email and SMS journeys, automations, filtered data extensions, email scheduling and deployment.
• Partner with Sales team in the process of client discovery to accurately estimate the technical level of effort for scope of work sold.
• Responsible for combined on+offshore team project delivery success and owning the overall health of on+offshore project team.
• Champion the adoption of reusable architecture assets to improve efficiency.
• Produce documentation to aid in the understanding of existing architecture solutions.
• Own the overall execution of implementation deliverables and QA.

Benefits

• Comprehensive Benefits with Sequoia – Medical, Dental, Vision, and Employer-Paid Life/Disability Insurance to keep you and your loved ones covered.
• Ownership & Impact – Stock options in a fast-moving, high-growth company. Every employee plays a part in what we’re building.
• Real opportunities to grow your Salesforce and Amazon expertise through mentorship, certifications, and hands-on experience with cutting-edge technology.
• Enjoy the freedom of remote work, flexible PTO (with a 2-week minimum!), and generous leave policies.
• People-First Flexibility – We’re always listening, evolving, and adapting. Your feedback helps shape our policies, ensuring you can thrive - professionally and personally.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees