Software Product Marketing Manager
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About The Position
The ideal candidate will be a strategic thinker with an entrepreneurial spirit, who enjoys learning and experimenting in an evolving marketplace. This role involves becoming an expert on buyers, understanding the SaaS and software competitive landscape, and developing a deep understanding of sustainability trends and regulations that influence marketing strategy. The candidate will collaborate with product, marketing, and sales teams to design marketing campaigns targeting various user personas, create compelling value propositions, and maintain a messaging framework that communicates product value clearly across all channels. Additionally, the role includes engaging existing users, integrating product marketing into development planning, and applying a test-and-learn approach to measure effectiveness and adapt strategies accordingly.
