At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. Ads Engineering builds ad tech the Apple way—privacy-preserving, user-centric, and built to scale. Our infrastructure supports massive real-time demand with low latency, precision, and global reach. Our work spans distributed systems, large-scale data infrastructure, LLMs, and Generative AI. We design and build best of breed systems for dealing with our complex and ever-growing platform needs that help deliver highly optimized advertising content to consumers.