Implement full stack software solutions utilizing database: SQL Server, Postgres, Vertica; Backend: C#, Scala, REST APIs, GraphQL APIs; Frontend: Typescript, React, Tailwind; and Infrastructure: AWS, Azure, Kubernetes, Docker. Act as a company-wide subject matter expert on measurement solutions including, but not limited to, The Trade Desk Conversion Lift, Third Party Conversion Lift, Carrier Activation Indicator, New Devices Indicator, and Inferred Brand Intent. Proactively monitor deployed solutions for bugs, performance concerns, and feedback using tools like NewRelic, Sumologic, and Grafana to ensure maximum operational excellence and user satisfaction. Include automated unit, integration, and end-to-end tests in the delivery of all solutions in order to prevent regressions and accelerate team's development velocity. Design complex database tables, GraphQL schemas, and client access patterns to satisfy product requirements and address scalability concerns. Identify and lead implementation of new measurement solutions that can be built on top of The Trade Desk's infrastructure and substantial data. Collaborate with product managers and designers using tools like Figma to influence project directions and general user experiences. Track project progress using tools like Jira to facilitate roadmap discussions with product managers. Act as the primary mentor for new team members and interns.