Software Engineer 5 - Ads Media Planning

Netflix•Los Gatos, CA

About The Position

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply engaged. We wrapped up our first two years of the journey and are well into year three with more exciting things to come! Our Team The Ads Platform Engineering org builds advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them. The Media Planning team is at the heart of designing and delivering state-of-the-art media planning solutions that power Netflix’s advertising business. We are developing innovative, in-house ad tech systems that enable advertisers and internal partners to efficiently plan, allocate, and optimize media investments across Netflix’s platform. Our technology translates advertiser objectives into actionable media plans, ensuring seamless integration, automation, optimization, compliance, and management of media strategies at scale. We work closely with cross-functional teams to deliver robust media planning capabilities that serve our advertisers, members, and Netflix’s broader business goals. Our team’s core focus areas in media planning include: Building applications and APIs that support every stage of the media planning process, from initial plan creation and inventory allocation through to campaign activation and completion. Delivering transparency on media plan performance and providing users with actionable insights to optimize their planning strategies. Partnering with stakeholders across the Ads Platform (Engineering, Product, Data Science, and Design) to develop scalable, impactful media planning solutions that drive business value. Our team is new and yet faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time. We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.

Requirements

Experience in building first party tools, APIs and services that leverage data and real-time insights to support media planning workflows.
Understanding of how media planning workflow works with other parts of an ads platform like pre-sales to delivery for a holistic view of the business.
Familiarity with RFPs and pre-sales processes through to campaign activation
Familiarity with AHC (agency holding cos) planning tools, and various forms of media planning support enabled through integrations.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Excellent communication, negotiation, and relationship-building skills.
Experience with building modern backend and frontend applications on cloud / AWS using Java, Spring Boot, React, GraphQL, Node.js or equivalent technologies. Experience with distributed systems and microservices, NoSQL databases, queues like Apache Kafka and a solid understanding of CI/CD pipelines and DevOps practices.

Nice To Haves

Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
Familiarity with legal compliance and changing landscape of ads regulations around the world.
Experience working in the CTV space and knowledge of its unique constraints
Working knowledge of AI/ML/genAI techniques and an ability to apply them to sales processes such as channel, product, targeting, budget recommendations.

Responsibilities

Building applications and APIs that support every stage of the media planning process, from initial plan creation and inventory allocation through to campaign activation and completion.
Delivering transparency on media plan performance and providing users with actionable insights to optimize their planning strategies.
Partnering with stakeholders across the Ads Platform (Engineering, Product, Data Science, and Design) to develop scalable, impactful media planning solutions that drive business value.

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