Software and Solutions Product Marketing Manager - HPE Nonstop

Hewlett Packard Enterprise • Minneapolis, MN

1d • Remote

About The Position

Software and Solutions Product Marketing Manager - HPE Nonstop This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home. Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: Job Description: HPE is seeking an experienced Software Product Marketing Manager who will thrive in a dynamic environment, responsible for product and solutions marketing efforts for HPE Nonstop. This role requires an experienced marketer who can: Collaborate with HPE product management and the external software ecosystem to drive awareness and business growth through product and solutions launches Lead cross-functional efforts to support the expansion and acceptance of Nonstop solutions. This includes but is not limited to determining product positioning, building marketing strategies and execution plans, writing product marketing deliverables, developing and delivering marketing and sales support materials, and identifying and capitalizing on market trends, particularly for organizations requiring always-on, mission critical workloads. Collaborate with campaigns and digital teams to plan and execute awareness, familiarity and intent activities within the HPE one campaign structure Act as a subject matter expert for HPE Nonstop at events and customer engagements The ideal candidate understands high-availability platforms, transaction-intensive environments, and the needs of industries where downtime is not an option—such as financial services, payments, manufacturing. You will shape how HPE Nonstop software and systems are understood, differentiated, and adopted in an evolving IT landscape. Key Responsibilities Product & Portfolio Marketing Participate in the development of HPE Nonstop software and systems positioning, messaging, and differentiation. Develop and maintain clear value propositions that articulate availability, scalability, security, compliance, and total cost of ownership. Create marketing programs supporting the business across sales, marketing ecosystem and product management. Guiding 360-degree marketing planning and updates Translate complex technical capabilities into customer-focused narratives aligned to business outcomes. Researching and writing timely product marketing content including family guides, solution briefs, training and customer presentations, competitive compares, infographics, product and social videos, blogs and articles, white papers and other deliverables. Work with other teams to publish, train teams on, and promote deliverables. Go-to-Market & Launch Lead solution launches and software releases, including messaging frameworks, launch plans, and field enablement. Partner with product management and engineering to incorporate market insight, competitive dynamics, and customer feedback. Sales & Field Enablement Equip sales, partners, and solution architects with high-impact materials: pitch decks, battlecards, FAQs, solution briefs, and customer success stories. Train internal teams to confidently articulate Nonstop software value in competitive environments. Market, Customer & Competitive Insight Develop deep understanding of target industries, buyer personas, and customer pain points for mission-critical systems. Monitor competitive landscape and emerging technologies impacting high-availability and transaction processing platforms. Gather and synthesize customer insights to refine messaging T hought Leadership & Content Drive thought leadership content including white papers, blogs, case studies, webinars, and executive presentations. Collaborate with communications and events teams to support industry forums, customer events, and executive briefings. Represent product marketing in cross-functional initiatives tied to hybrid IT and cloud integration.

Requirements

• Bachelor’s degree required; Marketing or Business majors preferred.
• 5-7+ years of experience in product marketing, preferably in enterprise software or platforms
• Proven experience launching and supporting software products and solutions
• Strong ability to translate deeply technical concepts into clear, compelling business value
• Experience working closely with product management, engineering, and enterprise sales teams
• Excellent written and verbal communication skills
• Accountability
• Action Planning
• Active Learning
• Active Listening
• Creativity
• understanding-first mindset
• Follow-Through
• Growth orientation
• Intellectual Curiosity
• Managing Ambiguity
• Proactive willingness to continually learn about new technologies.

Responsibilities

• Participate in the development of HPE Nonstop software and systems positioning, messaging, and differentiation.
• Develop and maintain clear value propositions that articulate availability, scalability, security, compliance, and total cost of ownership.
• Create marketing programs supporting the business across sales, marketing ecosystem and product management.
• Guiding 360-degree marketing planning and updates
• Translate complex technical capabilities into customer-focused narratives aligned to business outcomes.
• Researching and writing timely product marketing content including family guides, solution briefs, training and customer presentations, competitive compares, infographics, product and social videos, blogs and articles, white papers and other deliverables.
• Lead solution launches and software releases, including messaging frameworks, launch plans, and field enablement.
• Equip sales, partners, and solution architects with high-impact materials: pitch decks, battlecards, FAQs, solution briefs, and customer success stories.
• Train internal teams to confidently articulate Nonstop software value in competitive environments.
• Develop deep understanding of target industries, buyer personas, and customer pain points for mission-critical systems.
• Monitor competitive landscape and emerging technologies impacting high-availability and transaction processing platforms.
• Gather and synthesize customer insights to refine messaging
• Drive thought leadership content including white papers, blogs, case studies, webinars, and executive presentations.
• Collaborate with communications and events teams to support industry forums, customer events, and executive briefings.
• Represent product marketing in cross-functional initiatives tied to hybrid IT and cloud integration.

Benefits

• Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level