Social Video Creator

CAVA • New York, NY

3d • Hybrid

About The Position

At CAVA we make it deliciously simple to eat well and feel good every day. We are guided by a Mediterranean heritage that’s been perfecting how to eat and live for four thousand years. We prioritize authenticity, curiosity and the pursuit of excellence in everything we do. We are working towards something big, together. We foster a culture built on five core values: Generosity First, Always: We lead with kindness. Our best work happens when we act in service of others. Constant Curiosity: We are eager to learn, grow, and explore beyond the obvious. Act with Agility: We welcome change; it’s the only constant. We embrace, adjust, adapt. Passion for Positivity: We greet each day with warmth and possibility. Collective Ambition: We have high aspirations that are achieved when we work together with a shared purpose. Social Video Creator: (Hybrid role; must be based in NYC or DC) We're seeking a passionate Social Video Creator to join our team and help CAVA push further into video across various social media platforms, current and emerging. As CAVA’s first in-house Social Video Creator, you will play a key role in cultivating awareness and love for the CAVA brand, through video. You will be expected to handle a majority of our organic social videos, as well as social first videos for paid media depending on campaign needs across social platforms. Reporting to the Director of Social, you will play a key role in increasing brand awareness, driving audience growth, and achieving marketing objectives through compelling video storytelling.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Video Production and Editing, or a related field.
• Proven experience as a video manager or similar role (2-4 years preferred).
• Strong writing, editing, producing, and storytelling skills.
• Proficiency in graphic design and video editing tools (e.g., Adobe Creative Suite, Canva).
• Familiarity with SEO best practices.
• Creative and detail-oriented with strong organizational skills
• Ability to maintain stationary position to be able to operate a computer and other office equipment
• Must be able to identify, analyze and assess details
• For certain positions, must be able to occasionally move or transport items up to 50 pounds
• Ability to communicate with others and exchange information accurately and effectively
• Constantly positions self and move about to support ordinary restaurant or food production support or office operations, as applicable
• Ability to work in a constant state of alertness and in a safe manner

Responsibilities

• Create original content for various platforms, including TikTok, Instagram, YouTube, and more, not limited to solely organic content.
• Develop narratives and concepts that resonate and engage with our target audience.
• Collaborate with the marketing team to ensure content aligns with overall brand strategy and campaigns.
• Stay informed about industry trends, and audience habits, and adapt content strategies accordingly
• Edit and optimize content for SEO and user engagement.
• Work with our Social Strategist to manage and plan content calendars to ensure the timely delivery and posting of videos.
• Analyze content performance metrics and adjust strategies based on feedback and results.
• Deliver social-first videos for paid promotion across different platforms and outlets.
• Willingness to be on camera, if concept requires

Benefits

• Competitive salary, plus bonus and long-term incentives
• Early Wage Access!
• Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
• Health, Dental, Vision, Telemedicine, Pet Insurance plus more!
• 401k enrollment with CAVA contribution
• Company-paid STD, LTD, Life and AD&D coverage for salaried positions
• Free CAVA food
• Casual work environment
• The opportunity to be on the ground floor of a rapidly growing brand
• All exempt and non exempt employees are eligible for benefits. Benefits are effective the 1st of the month following 30 days of service and you have until the day before the effective date to enroll. A new hire can enroll in our benefit program by selecting a link that is emailed directly to the new hire at their personal email address once hired.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees