Social Strategist

Hearst • Dallas, TX

6d

About The Position

We’re looking for a performance-driven social media professional with a strong background in paid media to support campaign execution across platforms, while also supporting organic social efforts. This role will primarily focus on driving reach, traffic, and top-of-funnel growth through paid campaigns, with additional support on content and community management.

Requirements

• 2–3 years of experience across paid and organic social media
• Familiarity with paid social platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.)
• Experience supporting organic social, including content planning, scheduling, and community management
• Strong understanding of platform best practices for both paid and organic performance
• Comfortable working with data and pulling basic performance reports
• Strong written communication skills, especially for social copy
• Highly organized with strong attention to detail and ability to manage multiple tasks
• Strong collaboration skills and eagerness to learn and grow in both paid and organic social

Responsibilities

• Support execution and day-to-day management of paid social campaigns across platforms (e.g., Meta, TikTok, LinkedIn, Pinterest)
• Assist with campaign setup, including audience targeting, budget allocation, and ad trafficking
• Monitor campaign performance and pacing, flagging optimization opportunities to the team
• Pull, organize, and maintain performance data for reporting and campaign recaps
• Assist with copy audits and provide recommendations to improve ad performance
• Support creative testing by organizing assets and tracking performance across variations
• Help manage timelines, asset delivery, and cross-functional coordination for campaigns
• Assist with additional paid media initiatives as needed
• Support content creation and planning, including content calendars and ideation
• Assist in drafting social copy and coordinating creative assets
• Schedule and publish content across platforms
• Manage community engagement, including responding to comments and messages
• Monitor trends and social conversations to inform content opportunities
• Track basic performance metrics and share insights with the team
• Assist with additional organic social tasks, as needed

Benefits

• Medical, Dental, and Vision coverage to keep you and your family healthy.
• Competitive retirement plan with matching program in most markets.
• Recharge with ample time off, including holidays and vacation.
• Support for growing families, with paid leave for new parents.
• Financial support for the care of your loved ones.
• Be your best self with our mental wellness benefits.
• Inclusive healthcare designed for every individual's unique needs.
• Helping you along every step of your family journey.
• We care about your pets, too - helping you keep them happy and healthy.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees