Social Producer, theSkimm

Everyday Health - Consumer • New York, NY

2d • $60,000 - $70,000

About The Position

theSkimm, a part of Everyday Health Consumer, is hiring a Social Producer to assist the social team in creating content and executing strategies across platforms that build audience, engender brand affinity, and support business goals.
Our team is made up of collaborative, unique, kind, inclusive individuals who bring their best to work every day. As a mission-driven brand, we have the unique ability to assess what our audience needs to know vs. chasing what every other brand is covering. We have a lot of creative freedom and understanding of our audience, and we work together to deliver informative, accurate, accessible content. We create the articles, podcasts, videos, etc. that power our website, newsletters, podcasts, social channels, and more.
You'll be responsible for creating both organic and promotional social media content across all of theSkimm’s current and potential platforms. This role reports to the Senior Social Media Manager.

Requirements

• 2-4 years of experience creating social content for a media brand, publisher, or consumer-facing company.
• Deep understanding of social platforms, trends, and best practices as well as how to evolve strategy as platforms shift.
• Comfort appearing in video content when needed.
• Proficiency in Figma or other creative tools
• Ability to translate performance data into clear insights and turn those insights into actionable content strategy.
• Exceptional writing skills and grammatical precision; accuracy is non-negotiable.
• Balanced, business-minded approach to content – an appreciation for creating work that both builds audience and supports revenue goals.
• Equal creative energy for promotional and marketing content as for organic storytelling.

Responsibilities

• Conceptualize, create, edit, and publish high-quality, social-first content (photo, video, Reels, carousels, captions) across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Produce a high volume of original content that is platform-native, culturally fluent, and aligned with theSkimm’s voice.
• Conceptualize and execute repeatable franchises and recurring series, both static and video
• Support video production efforts as needed, including interview ideation, pre-production planning, and assisting with in-office and on-location shoots.
• Cover major live cultural and news events in real time (e.g., award shows, sports championships, political moments, notable finales) with smart, fast, and shareable content.
• Analyze performance metrics, audience behavior, and platform insights to inform creative decisions and drive growth.
• Collaborate cross-functionally with Editorial, Newsletters, PR, Marketing, and Partnerships teams to align messaging and extend the reach of social content across all theSkimm properties.
• Own the marketing and promotion of key company initiatives with direct business value, including newsletters, podcasts, subscription products, and brand partnerships.
• Occasionally present and interpret social performance data in team and department-wide meetings.

Benefits

• Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits.
• Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays.
• We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
• We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed