Social Monetization Lead, Creator Ad Partnerships

Amazon • Culver City, CA

1d

About The Position

Amazon’s Creator Ad Partnerships (CAP) team is hiring a senior GTM operator who will build and run the monetization engine for our creators across social platforms - with a primary focus on Meta and TikTok. You’ll blend GM-level ownership with hands-on execution: working cross-functionally to shape formats, audit workflows, troubleshoot delivery, and partner with creators and platforms to drive revenue day-to-day. Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and Steve Nash; entertainment-driven series Baby, This is Keke Palmer, We Playin Spades and Armchair Expert with Dax Shepard; and cultural storytellers The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.

Requirements

• Bachelor's degree or equivalent
• 5+ years of product or program management, product marketing, business development or technology experience
• Experience in online or digital advertising
• Experience owning/driving roadmap strategy and definition
• Proven track record growing revenue for creators or publishers across Meta and TikTok, with direct platform relationships preferred
• Experience across both organic and paid social (creative development, boosting, impression buying, audience targeting)
• Expert knowledge of attribution, social insights tools, impression delivery mechanics, and platform measurement systems.

Nice To Haves

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders
• Experience with financial analysis and P&L ownership
• 8+ years in social monetization, creator economy, digital media, or platform GTM.

Responsibilities

• Build a monetization roadmap for Meta and TikTok grounded in each platform’s creative norms, ad products, algorithms, buying behaviors, and monetization levers.
• Define native creative formats, packages, and sales motions that unlock incremental revenue for creators.
• Craft our external social narrative: how we position social as a growth engine and why our formats work uniquely well on Meta/TikTok.
• Own revenue, CPM, and margin performance across all social surfaces.
• Diagnose performance issues, including algorithm shifts, inventory gaps, creative problems, delivery bottlenecks, and turn them into actionable fixes.
• Track how top creators and publishers monetize across organic + paid, forecasting trends and identifying the next formats and surfaces we should bet on.
• Serve as our primary counterpart to Meta and TikTok teams, influencing product roadmaps, securing early access, negotiating preferred rates, and escalating delivery issues.
• Build relationships with additional services (Prime Video, YouTube, Spotify, etc.) to stay ahead of new creator monetization opportunities.
• Be the in-house expert on how social campaigns actually deliver, including creative fit, algorithm behavior, impression buying, boosting, audience targeting, and measurement.
• Build clear playbooks and best practices that improve delivery, engagement, and overall monetization efficiency.
• Audit the entire social monetization workflow end-to-end
• Build scalable processes with internal teams and creators that remove friction, reduce turnaround times, and enable higher throughput.

Benefits

• Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
• For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level