Social Media Summer Intern

Califia Farms, LLC•Los Angeles, CA

7d•$23•Hybrid

About The Position

We’re seeking a talented, self‑motivated undergraduate for a 10‑week summer internship, 40 hours/week, to support our Communications team in developing social media strategy and content, with a primary focus on TikTok. This role will directly interact with key internal partners to create content, report on current social trends, and interact with the loyal Califia Farms audience, while helping to attract and engage new ones. This hybrid internship position works in the DTLA Arts District office Tuesday through Thursday. By the end of the internship, you will: Have a solid understanding of the social media landscape and trends Create compelling content for Califia’s social channels with a test-and-learn mentality Reach new consumers, creating a deeper resonance with a younger audience Confidently present data and recommendations in team settings Learn to bring to life Califia’s brand voice and positioning, acting as a consumer ambassador for the brand

Requirements

The ideal candidate is creative, has a good sense of humor, has a keen interest in marketing for a values-driven organization, and possesses a basic knowledge of marketing principles through coursework or prior work experience.
Candidates are typically pursuing a Bachelor’s degree in Business, Marketing, or related field
Excellent attention to details with strong organizational skills
Ability to multi-task with excellent follow through and task completion
Strong oral and written communication skills – writing samples may be requested
Strong team player, ability to work with diverse cross-functional teams
Problem solver, able to work independently to produce quality results
Thrives in fast-paced environment
Very comfortable behind (and in front of) a camera and passionate about creating video content
Innate user of social media and basic knowledge of what types of content perform well on the platform(s)
Proficient in Microsoft Office applications: Word, Excel, PowerPoint, Outlook
Please submit the link to your Instagram and TikTok profile(s) with your application; if applicable, a portfolio with previous work is also accepted. Video content samples may be requested

Responsibilities

Content Creation Support
Move quickly to compose TikTok content ideas that are original, relatable, fun, informational, and on brand, based upon trending sounds within the app
Identify and engage with up-and-coming TikTok content creators
Be self-sufficient with producing your own content
Participate in team brainstorms and content ideation
Social Media Support
Support the team in discovering the Califia Farms niche on TikTok to drive brand awareness, engagement, and advocacy amongst Gen Z
Work with the social team to understand performance and growth metrics to adjust creative for optimizing posts
Assist Social Media Manager with monthly reporting on social performance
Engage with followers in DMs/comments where needed
Continually research social media news, updates, and trends to propose ideas on how Califia Farms can successfully show up on all platforms (Instagram, TikTok, Facebook, X, Pinterest, etc.)
Ad hoc support on the Califia Farms blog and other projects that fall under the Social/Comms Team