Social Media Strategist

Empire State Realty Trust-posted 3 months ago

$80,000 - $90,000/Yr

Full-time • Mid Level

New York, NY

501-1,000 employees

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

The Social Media Strategist will play a pivotal role in enhancing ESRT's digital presence by leading social media storytelling across real estate, corporate news, and events, while also spearheading the influencer marketing program for the Empire State Building’s social channels. Reporting directly to the Director of Social Media, this position is central to ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists each year.

Assist with content calendar creation and management, including but not limited to: asset selection, copy, tracking link creation and scheduling of social media posts for all ESRT social channels to be aligned with brand objectives and marketing goals
Manage social media campaigns and content development, including but not limited to: real estate content and series, corporate news and events, leadership appearances, and additional brand initiatives
Work with content team to lead execution of ESRT content production
Work with ESRT’s leasing team and external office and retail brokers to craft social content that drives web traffic and overall leasing
Prepare monthly, quarterly, and annual reports on ESRT social media engagement and ESB influencer relations
Create content geared towards ESRT’s Instagram and LinkedIn
Grow influencer programs with, but not limited to, influencer outreach, maintain relationships, annual influencer event, and one-off visits
Responsible for finding, vetting, and coordinating the arrival and tickets for all influencers
Lead contract and collaboration negotiations with influencer teams
Edit operating hours across Google, TripAdvisor, Twitter, and Facebook
Review and edit content calendar from External social agency to maintain translation clarity and accuracy
Manage expenses/annual budget for influencer relations
Additional responsibilities as directed

Detail-oriented and results-driven with the ability to work in a fast-paced environment
Familiarity with key social platforms such as LinkedIn, Instagram, YouTube, and TikTok
Knowledge of Sprout, Salesforce & social scheduling tools
Ability to handle multiple tasks simultaneously
Strong written and verbal communication skills
Ability to interact with all levels of personnel
4+ years of experience in social media & digital marketing
Bachelor's degree in related field

Competitive base salary and bonus
Health/Dental/Vision insurance
Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
Voluntary Enhanced LTD Program
Voluntary Hospital, Accident, and Cancer Programs
401(k) with 100% match up to 5%
Paid parental leave
Pre-tax transit accounts
Employee Assistance Program for emotional, financial, and legal support
Generous paid time off
Flex remote work time
Flex Summer Fridays
Employee engagement programs
Volunteer time off
Continuing education
Complimentary Empire State Building Observatory access
Complimentary gym membership and other wellness benefits
Employee Discount Programs

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Social Media Strategist Resume Examples

•

Social Media Strategist Cover Letter Examples

Social Media Strategist

Job Search Resources

Tools

Career Hubs

Guides

Company