Social Media Strategist, Paid Social Media Advertising CT, USAFull Time

Mediassociates • Newtown, CT

314d

About The Position

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We are expanding our team and seek a Social Media Strategist experienced in PAID SOCIAL MEDIA ADVERTISING to contribute to social media strategy development, campaign research & ideation, in-flight campaign/metric optimization, project management, content publishing, vendor management, and develop strong client relationships as a member of the digital media team. The ideal candidate will be an integral part of our ever-growing social team at Mediassociates and will have proven experience across PAID social media advertising platforms, publishing tools and analytics systems. Proven paid social success developing strategies, testing, implementation and analyzing performance. Culture is a core focus of our agency, and we are looking for individuals who are passionate about paid social advertising and the desire to foster a positive team and agency culture.

Requirements

• 5+ years' experience in development, planning, activation, management, optimization, and measurement of paid social media advertising campaigns based on client goals and KPIs.
• Strong in-platform experience across major social platforms including (but not limited to): Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc. including proven knowledge of social media vendor and platform capabilities, integrations, and measurement.
• Knowledge of industry best-practices and platform selection based on campaign objectives, general copy direction/CTAs, engagement metrics, and digital response metrics.
• Superb written skills and knowledge of grammar are required. Strong visualization and conceptual skills a plus.
• Proven ability to integrate social media campaigns with other digital and offline paid advertising activities as well as CRM data and systems.
• Positive attitude and ability to contribute to a fun, dynamic, collaborative team culture.
• Innovation will be key to this role. Please be prepared to discuss approach to staying on top of emerging platform changes/trends, and new platforms available in the industry.
• Experience and skill in presenting as a part of a group is imperative.
• BS in Communications, Marketing, Business, New Media, or Public Relations is preferred.

Responsibilities

• Oversee, execute, QA and optimize campaigns across all paid social channels (Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc.).
• Build and implement paid social media advertising strategy via client research, competitive research, platform evaluation, audience research, in concert with client brand positioning and creative strategy.
• Collaborate cross-functionally with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Advise in-house and external creative partners in best practices for creating content (video, image & text, etc.) to achieve campaign goals.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Tuition assistance
• Disability insurance

What This Job Offers

• Job Type: Full-time
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree