Social Media Specialist

Thomas More College • Fort Mitchell, KY

409d

About The Position

The Social Media Specialist at Thomas More University is responsible for developing and implementing a dynamic social media strategy aimed at engaging prospective and current students, alumni, and other key stakeholders. This role focuses on leveraging social platforms to enhance the university's outreach, digital engagement, and academic reputation, while collaborating with various departments to support student recruitment and retention efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience managing social media platforms and creating content that drives engagement.
• Strong knowledge of social media tools, trends, and analytics platforms (e.g., Hootsuite, Meta Business Suite, Google Analytics).
• Exceptional writing, editing, and communication skills.
• Creativity, initiative, and the ability to multitask in a fast-paced environment.
• Commitment to diversity, equity, and inclusion.

Nice To Haves

• Experience in higher education or a similar field.
• Basic graphic design and video editing skills (e.g., Adobe Creative Suite, Canva).
• Familiarity with SEO and paid social media advertising.

Responsibilities

• Develop, schedule, and publish content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging platforms).
• Craft engaging posts, visuals, videos, and stories tailored to diverse audiences.
• Maintain a content calendar to ensure a consistent and coordinated message aligned with the university's mission and goals.
• Foster online communities by responding to comments, messages, and inquiries in a timely, professional manner.
• Monitor social media conversations to maintain a positive brand image and address concerns effectively.
• Collaborate with departments to highlight campus events, achievements, and updates.
• Track and analyze social media performance metrics, providing regular reports with actionable insights.
• Identify trends and opportunities to improve engagement and reach.
• Stay updated on best practices, algorithms, and platform changes to optimize content strategies.
• Partner with Marketing and Communications to align social media efforts with broader campaigns and branding initiatives.
• Collaborate with Admissions and Alumni Relations to create campaigns supporting recruitment, retention, and donor engagement goals.

Benefits

• Health insurance
• Dental insurance
• Retirement plan
• Tuition remission and other educational benefits for employees and their dependents
• Wellness programs
• Flexible scheduling options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree