Social Media Specialist

Auburn University • Auburn, AL

408d • $43,190 - $64,790

About The Position

The Social Media Specialist at Auburn University plays a crucial role in enhancing the university's digital presence through effective management of social media platforms. This position is responsible for creating and executing social media strategies that align with the university's values and strategic priorities, fostering engagement among diverse audiences, and promoting cohesive communication across all channels.

Requirements

• Bachelor's degree in Communications, Marketing, Business, or a related field.

Responsibilities

• Develop and maintain a monthly content calendar for social media.
• Create and schedule posts while monitoring audience engagement.
• Support the execution of social media strategies aligned with university goals.
• Collaborate with faculty, staff, students, and alumni to identify storytelling opportunities.
• Integrate social media campaigns into university-wide initiatives.
• Track and analyze social media performance using analytics tools.
• Prepare monthly performance reports for each platform.
• Assist in planning and executing social media advertising campaigns.
• Set up targeted ads and analyze ad performance to optimize results.

Benefits

• Impactful work contributing to the growth of Auburn University.
• Collaborative environment with dedicated professionals.
• Purpose-driven work aligning passion with career fulfillment.
• Culture that champions respect, accountability, and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: Bachelor's degree