Social Media Specialist

Scripps Health • San Diego, CA

391d • $61,069 - $90,563

About The Position

The Social Media Specialist at Scripps Health is responsible for supporting large social media initiatives and digital campaigns. This role focuses on driving engagement, nurturing the social media community, and generating leads while managing the organization's online reputation. The specialist will collaborate with various departments to effectively integrate social media and digital marketing into broader marketing and communication strategies.

Requirements

• Bachelor's degree in marketing, communications, digital media, or related field.
• 1+ years of professional experience in executing web, digital, or social media initiatives and paid campaigns.
• Experience with prevalent social media platforms and digital marketing.
• Excellent writing and editing skills.
• Working knowledge of analytics tools and measuring ROI of organic social.
• Knowledge of digital marketing best practices and production processes.
• Experience in digital content creation.
• Working knowledge of reputation management best practices.

Nice To Haves

• Experience with video editing in social media platforms like Instagram and TikTok.
• Experience with Adobe Premiere and iMovie.
• Familiarity with YouTube and Podcast production.
• Exceptional research and verbal communication skills.
• Ability to communicate complex medical information to a consumer audience.
• Interest in health care and digital marketing.
• Familiarity with website development and content management systems.

Responsibilities

• Support large Scripps social media initiatives and digital campaigns.
• Drive engagement and growth of Scripps' social media community.
• Implement tactics for lead generation and conversion.
• Manage online reputation and respond to community feedback.
• Educate and guide department stakeholders on leveraging social media effectively.

Benefits

• Full-time position with benefits
• Opportunity to work in a recognized workplace for diversity and employee satisfaction
• Supportive work environment with a focus on patient-centered healthcare

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Hospitals
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees