Social Media Specialist

Lowe's • Winston-Salem, NC

419d

About The Position

The Social Media Specialist at Lowes Foods is responsible for driving social community strategy, management, and growth while supporting the overall social media strategy. This role serves as the primary public voice for the Lowes Foods and Kj's Market brands across various social channels, aiming to enhance public perception and engagement. The specialist will also coordinate conversations leveraging grassroots networks and social listening tools, while contributing to paid media campaigns in collaboration with the digital marketing team and external partners.

Requirements

• Strong creative writing skills and ability to edit content.
• Extensive knowledge of social media and advertising platforms including Meta Business Manager, SOCi, LinkedIn, Google Ad Manager, X, TikTok, and Pinterest.
• 3 to 5 years of experience in Social & Paid Media; agency experience is a plus.
• Blogging experience is a plus.
• Experience in Photoshop is a plus.
• Strong organizational skills and ability to multi-task in a fast-paced, deadline-oriented environment.

Nice To Haves

• Blogging experience
• Experience in Photoshop

Responsibilities

• Drive and execute the digital marketing strategy and social strategy for all owned Retail banners across Meta, Instagram, X, TikTok, and Pinterest.
• Create consistent, meaningful content on all social media platforms, including writing and editing posts to improve guest engagement and promote campaigns.
• Collaborate with the Sr. Digital Marketing Manager and media agency to drive effective paid search campaigns supporting marketing initiatives.
• Monitor trends and changes in digital media, including advertising strategies and technologies.
• Collaborate cross-functionally with brand, merchandising, guest insights, and ecommerce teams to create integrated strategies.
• Utilize website analytic platforms to create reports and share insights with cross-functional teams.
• Create and analyze reports for trends and solutions to optimize digital media performance.
• Provide real-time insights to optimize digital campaigns immediately and in the long term.
• Perform all other duties as assigned by the manager.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Building Material and Garden Equipment and Supplies Dealers
• Education Level: No Education Listed