Social Media Specialist

Triangle ABA • Raleigh, NC

1d • Remote

About The Position

The Social Media Specialist is a part-time, hourly role accountable for developing and executing a data-driven social media strategy that increases qualified patient inquiries, strengthens employer brand awareness, and enhances community engagement. Although part-time, this role carries full ownership of outcomes (not just activity). Success is measured by clearly defined KPIs aligned with company growth goals and Scaling Up execution rhythms.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (referred)
• Social media platform management (Meta, Instagram, LinkedIn, TikTok)
• Paid advertising campaign management
• Data analysis and reporting
• Copywriting and basic graphic/video editing
• Brand standards implementation
• HIPAA-compliant communication practices
• High accountability and self-management (critical for part-time success)
• Strong time management and prioritization
• Results orientation
• Detail orientation (brand accuracy and compliance)
• Strategic thinking
• Emotional intelligence and empathy

Nice To Haves

• Digital Marketing or Social Media certification preferred (Google Analytics, Meta Blueprint, etc.)
• Healthcare marketing experience strongly preferred
• Social media experience within healthcare, behavioral health, or pediatric services
• Experience in multi-location clinic environments
• Familiarity with autism services or developmental therapy industries
• You embody Triangle ABA’s core values: Own It : Full accountability for outcomes. Lions, Not Lambs : Thrive in a dynamic environment. Rooted in Connection : Build trust with stakeholders. Build Leaders : Empower others through training. Team First : Collaborate for clinic success.

Responsibilities

• Strategic Social Media Planning Develop and execute a focused 6–12 month social media roadmap aligned with growth, intake, and hiring targets.
• Content Development & Calendar Execution Create and manage a structured content calendar ensuring at least three posts per week per platform, including: Educational ABA content Parent resources Clinician spotlights Testimonials (HIPAA-compliant) Culture and recruitment highlights
• Brand Governance & Visual Consistency Ensure all posts reflect accurate company branding, including logo usage, approved color palette, typography, messaging tone, and clinical integrity standards.
• Lead Funnel Optimization Design campaigns that drive traffic to intake forms and career portals; collaborate with intake and HR teams to improve conversion rates.
• Analytics & Reporting Deliver monthly performance dashboards including engagement, lead generation, posting cadence metrics, recruitment impact, and ROI insights.
• Paid Campaign Oversight (If Applicable) Manage paid social budgets efficiently within approved spend parameters.
• Compliance & Ethical Marketing Oversight Ensure all content adheres to HIPAA, ethical healthcare marketing standards, and patient confidentiality guidelines.
• Strategic Alignment Even as a part-time role, this position directly supports the company’s strategic objectives: Drives revenue growth through measurable patient inquiries Supports clinician recruitment in a competitive labor market Strengthens brand consistency across locations Enhances community trust and authority Supports scalable expansion without adding full-time overhead Under Scaling Up principles, this role maintains a clear scorecard, participates in weekly check-ins, and focuses on high-leverage activities that drive measurable results within limited hours.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level