Social Media Specialist

Blum & Company Pte Ltd • Stanley, NC

406d

About The Position

The Social Media Specialist at Blum, Inc. will be a key member of the Marketing team, responsible for promoting the company's products and services through various social media platforms. This role requires a blend of creativity and analytical skills to effectively engage with target audiences and enhance the company's online presence. The specialist will report to the Marketing Communications Manager and will play a vital role in developing and implementing social media strategies that align with the company's branding and marketing goals.

Requirements

• Bachelor's degree in business, marketing, communications, or a related field or equivalent experience.
• Experience in social media and online engagement tools.
• Experience using Instagram, Facebook, LinkedIn, Pinterest, TikTok, Threads, and X.
• Experience using A/B Testing.
• Strong verbal and written communication skills.
• Excellent organizational, time and self-management skills.
• Ability to establish priorities and work independently, as well as with a team.
• Keen eye for consistency.
• Resourceful when searching for answers & solutions.
• Proficient in Microsoft applications.
• Ability and willingness to learn new software.

Responsibilities

• Promote Blum products & services through social media.
• Comply with marketing standards and follow set processes for routine work.
• Assist with the development of marketing processes over time.
• Contribute ideas for improving marketing standards and processes.
• Assist Human Resources with company branding and recruiting efforts via social channels.
• Ensure the Blum image remains in line with the company culture & values.
• Develop a social media plan, monitor each of our social media platforms, plan and schedule posts.
• Implement social media campaigns using the company's voice.
• Understand and utilize customer profiles and engagement tactics to create relevant content.
• Post to social media channels with a consistent voice, depending on target audience.
• Follow trending topics of interest and adjust postings accordingly.
• Regularly provide information to marketing by collecting, analyzing, and summarizing social media results and trends.
• Be willing to do what it takes to help the team get the job done.

Benefits

• Salaried position.
• Possible bonus opportunities.
• Health (Medical, Vision and Dental) insurance.
• 401(k) with employee matching.
• Flexible spending account to cover eligible out of pocket health, dental and vision expenses.
• Three weeks' vacation starting your second year on the job.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Fabricated Metal Product Manufacturing
• Education Level: Bachelor's degree